2015
Vol. 9 № 2
Service & Tourism: Current Challenges
Scientific and practical journal
EDITORIAL BOARD:
EDITOR-IN-CHIEF: O. Afanasiev – Russian State University of Tourism and Service( RF), PhD( Dr. Sc. in Geography), Laureate of the State Prize of Ukraine in the sphere of education
EDITORIAL COUNCIL: A. Fedulin – Rector of Russian State University of Tourism and Service( RF), PhD( Dr. Sc. in History), Professor, Chairman of Editorial Council; G. Safaraliev – Chairman of the State Duma RF Committee on Nationalities, PhD( Dr. Sc.), Professor; S. Shpilko – Chairman of Moscow Tourism Committee( RF), President of the Russian Union of Travel Industry, member of the Business Council of the World Tourism Organization, PhD( Economy); А. Bejdyk – Taras Shevchenko National University of Kyiv( Ukraine), PhD( Dr. Sc. in Geography), Professor; A. Vetitnev – Sochi State University( RF), PhD( Dr. Sc. in Economy), Professor; B. Wlodarczyk – Director of the Institute of Urban and Tourism, University of Lodz( Poland), Professor; F. Dimanche – Director, Center for Tourism Management SKEMA Business School( Nice, France), PhD( Marketing), Professor; L. Caldito – University of Extremadura( Caceres, Spain), Netour Coordinator, PhD( Economy), Professor
EDITORIAL STAFF: A. Alexandrova – Lomonosov Moscow State University( RF), PhD( Dr. Sc. in Geography), Professor; V. Vasilenko – Taurida National V. I. Vernadsky University( RF), PhD( Dr. Sc. in Economy), Professor; O. Vapnyarskaya – Russian State University of Tourism and Service( RF), PhD( Economy); M. Vinogradova – Russian State University of Tourism and Service( RF), PhD( Dr. Sc. in Economy); T. Krivosheeva – Russian State University of Tourism and Service( RF), PhD( Economy); Y. Lagusev – Russian State University of Tourism and Service( RF), PhD( Dr. Sc. in Pedagogy), Professor; V. Minaev – Russian State University of Tourism and Service( RF), PhD( Dr. Sc. in Technical), Professor; E. Nikolaev – Director General of Tourism of the « Puteshestvennik-Traveller », PhD( Economy); N. Platonova – Russian State University of Tourism and Service( RF), PhD( Dr. Sc. in Economy), Professor; L. Ulyanchenko – Russian State University of Tourism and Service( RF), PhD( Dr. Sc. in Economy)
EXECUTIVE SECRETARY: I. Logacheva INTERPRETER: S. Il’ kevich, PhD( Economy)
CONTACTS: Editorial office: 141221, Russia, Moscow region, village Cherkizovo, 99 Glavnaja str., build. 1. Tel./ fax: + 7.495.940 8361, 62, 63, add. 395; mob. + 7.967.246 3569 Web: http:// spst. ucoz. ru e-mail: redkollegiaMGUS @ mail. ru, olafn _ dp @ mail. ru
BASIC INFORMATION ABOUT THE JOURNAL: DOI: 10.12737 / issn. 1995 – 0411 The journal is published since 2007. Journal registered by the Federal Service for Supervision of Legislation in Mass Communications and Cultural Heritage Protection, RF( Reg. ПИФС 77 – 21758 issued 25 / 04 / 2008). Periodicity of the journal – 4 issues per year. Peer-reviewed journal. The journal was included in the list of the leading peer-reviewed scientific journals recommended by the Higher Attestation Commission for publication of thesis results. The journal is included in the Russian Science Citation Index. The journal is available in the Scientific Electronic Library( http:// elibrary. ru). All rights reserved. Citation with reference only.
EDITOR’ S NOTE Tourism in Northern Moscow region: growth problems............................ 3
LOCAL IN A GLOBAL: THE TOURISM FORM
A. Aleksandrova Current trends in the field of tourism in global cities of the world.................... 5 D. Tsapuk Marketing programs and the promotion of global cities on the international tourist market.............................................................. 14 D. Zamyatin Geocultural branding of cities and areas: from Genius loci to image resources........ 25
NORTHERN MOSCOW REGION – RUSSIA’ S NEW TOURIST CENTRE
O. Afanasiev The tourist complex of Northern Moscow Region: The resource component of Klinskiy, Dmitrovskiy, Taldomskiy and Solnechnogorskiy districts.................. 32 S. Golubchikov, V. Khetagurova, G. Bryukhanova The economic crisis as incentive to the development of the recreational and tourist complex in Northern Moscow Region.......................................... 41 T. Krivosheeva, O. Vapnyarskaya Legends of Klinskiy municipal district as intangible tourist resources of the destination........................................................... 48 L. Druchevskaya, A. Trotsenko Biosocial tourist resources of Klinskiy, Dmitrovkiy and Taldomskiy districts........... 54 G. Petukhova Klin: history, events, people. Tourist attractions of the city......................... 65 T. Goncharova « The Pearl ring of Northern Moscow Region » on the territory of Sergiev-Posadskiy and Pushkinskiy districts as a historical, cultural, scientific, educational and tourism complex..................................... 72 Y. Lagusev, T. Potapenko Routes of active tourism as a means of education in historical memory for the youth( on the example of the bicycle tour « Mouranovo – Abramtsevo »)................... 78
ESTATES OF NORTHERN MOSCOW REGION – RUSSIAN TOURIST PEARLS
N. Morozova The main interest of a memorial estate for modern people. Some aspects of the history of memorial estates in Russia......................... 86 A. Fedorova Nikolay Tyutchev and Cirill Pigarev as founders of the State Tyutchev Memorial Estate « Mouranovo »........................................................ 92 O. Goncharova History of estate « Mouranovo » in its interiors................................... 97 E. Potapova Life and existence of estate « Mouranovo »..................................... 105 A. Sakhno Treasures of the State Tyutchev Memorial Estate « Mouranovo »................... 112 E. Shaparina Modern life of the museum. Programmes and festivals in the Memorial Estate « Mouranovo »............................................................. 119 V. Chekhomov, O. Moiko, I. Emelyanova « A corner of paradise near Moscow …» Estates « Boblovo », « Shakhmatovo », « Tarakanovo » in Solnechnogorskiy and Klinskiy districts.......................... 126 N. Smirnov On the birth of theatrical tradition in the estate of D. I. Mendeleev « Boblovo »....... 134
TOURIST INFORMATION CENTER RSUTS
The project of the museum complex « Gardner manufactory in Verbilki » in Taldomskiy district....................................................... 138 Theological source of Pushkin’ s Podmoskovye.................................. 139 The conference « Cultural, educational, religious tourism, and pilgrimage »: Postscript................................................................. 142
RATING Most popular tourist sites of Northern Moscow Region.......................... 145