2015
Vol . 9 № 2
Service & Tourism : Current Challenges
Scientific and practical journal
EDITORIAL BOARD :
EDITOR-IN-CHIEF : O . Afanasiev – Russian State University of Tourism and Service ( RF ), PhD ( Dr . Sc . in Geography ), Laureate of the State Prize of Ukraine in the sphere of education
EDITORIAL COUNCIL : A . Fedulin – Rector of Russian State University of Tourism and Service ( RF ), PhD ( Dr . Sc . in History ), Professor , Chairman of Editorial Council ; G . Safaraliev – Chairman of the State Duma RF Committee on Nationalities , PhD ( Dr . Sc .), Professor ; S . Shpilko – Chairman of Moscow Tourism Committee ( RF ), President of the Russian Union of Travel Industry , member of the Business Council of the World Tourism Organization , PhD ( Economy ); А . Bejdyk – Taras Shevchenko National University of Kyiv ( Ukraine ), PhD ( Dr . Sc . in Geography ), Professor ; A . Vetitnev – Sochi State University ( RF ), PhD ( Dr . Sc . in Economy ), Professor ; B . Wlodarczyk – Director of the Institute of Urban and Tourism , University of Lodz ( Poland ), Professor ; F . Dimanche – Director , Center for Tourism Management SKEMA Business School ( Nice , France ), PhD ( Marketing ), Professor ; L . Caldito – University of Extremadura ( Caceres , Spain ), Netour Coordinator , PhD ( Economy ), Professor
EDITORIAL STAFF : A . Alexandrova – Lomonosov Moscow State University ( RF ), PhD ( Dr . Sc . in Geography ), Professor ; V . Vasilenko – Taurida National V . I . Vernadsky University ( RF ), PhD ( Dr . Sc . in Economy ), Professor ; O . Vapnyarskaya – Russian State University of Tourism and Service ( RF ), PhD ( Economy ); M . Vinogradova – Russian State University of Tourism and Service ( RF ), PhD ( Dr . Sc . in Economy ); T . Krivosheeva – Russian State University of Tourism and Service ( RF ), PhD ( Economy ); Y . Lagusev – Russian State University of Tourism and Service ( RF ), PhD ( Dr . Sc . in Pedagogy ), Professor ; V . Minaev – Russian State University of Tourism and Service ( RF ), PhD ( Dr . Sc . in Technical ), Professor ; E . Nikolaev – Director General of Tourism of the « Puteshestvennik-Traveller », PhD ( Economy ); N . Platonova – Russian State University of Tourism and Service ( RF ), PhD ( Dr . Sc . in Economy ), Professor ; L . Ulyanchenko – Russian State University of Tourism and Service ( RF ), PhD ( Dr . Sc . in Economy )
EXECUTIVE SECRETARY : I . Logacheva INTERPRETER : S . Il ’ kevich , PhD ( Economy )
CONTACTS : Editorial office : 141221 , Russia , Moscow region , village Cherkizovo , 99 Glavnaja str ., build . 1 . Tel ./ fax : + 7.495.940 8361 , 62 , 63 , add . 395 ; mob . + 7.967.246 3569 Web : http :// spst . ucoz . ru e-mail : redkollegiaMGUS @ mail . ru , olafn _ dp @ mail . ru
BASIC INFORMATION ABOUT THE JOURNAL : DOI : 10.12737 / issn . 1995 – 0411 The journal is published since 2007 . Journal registered by the Federal Service for Supervision of Legislation in Mass Communications and Cultural Heritage Protection , RF ( Reg . ПИФС 77 – 21758 issued 25 / 04 / 2008 ). Periodicity of the journal – 4 issues per year . Peer-reviewed journal . The journal was included in the list of the leading peer-reviewed scientific journals recommended by the Higher Attestation Commission for publication of thesis results . The journal is included in the Russian Science Citation Index . The journal is available in the Scientific Electronic Library ( http :// elibrary . ru ). All rights reserved . Citation with reference only .
EDITOR ’ S NOTE Tourism in Northern Moscow region : growth problems ............................ 3
LOCAL IN A GLOBAL : THE TOURISM FORM
A . Aleksandrova Current trends in the field of tourism in global cities of the world .................... 5 D . Tsapuk Marketing programs and the promotion of global cities on the international tourist market .............................................................. 14 D . Zamyatin Geocultural branding of cities and areas : from Genius loci to image resources ........ 25
NORTHERN MOSCOW REGION – RUSSIA ’ S NEW TOURIST CENTRE
O . Afanasiev The tourist complex of Northern Moscow Region : The resource component of Klinskiy , Dmitrovskiy , Taldomskiy and Solnechnogorskiy districts .................. 32 S . Golubchikov , V . Khetagurova , G . Bryukhanova The economic crisis as incentive to the development of the recreational and tourist complex in Northern Moscow Region .......................................... 41 T . Krivosheeva , O . Vapnyarskaya Legends of Klinskiy municipal district as intangible tourist resources of the destination ........................................................... 48 L . Druchevskaya , A . Trotsenko Biosocial tourist resources of Klinskiy , Dmitrovkiy and Taldomskiy districts ........... 54 G . Petukhova Klin : history , events , people . Tourist attractions of the city ......................... 65 T . Goncharova « The Pearl ring of Northern Moscow Region » on the territory of Sergiev-Posadskiy and Pushkinskiy districts as a historical , cultural , scientific , educational and tourism complex ..................................... 72 Y . Lagusev , T . Potapenko Routes of active tourism as a means of education in historical memory for the youth ( on the example of the bicycle tour « Mouranovo – Abramtsevo ») ................... 78
ESTATES OF NORTHERN MOSCOW REGION – RUSSIAN TOURIST PEARLS
N . Morozova The main interest of a memorial estate for modern people . Some aspects of the history of memorial estates in Russia ......................... 86 A . Fedorova Nikolay Tyutchev and Cirill Pigarev as founders of the State Tyutchev Memorial Estate « Mouranovo »........................................................ 92 O . Goncharova History of estate « Mouranovo » in its interiors ................................... 97 E . Potapova Life and existence of estate « Mouranovo »..................................... 105 A . Sakhno Treasures of the State Tyutchev Memorial Estate « Mouranovo »................... 112 E . Shaparina Modern life of the museum . Programmes and festivals in the Memorial Estate « Mouranovo »............................................................. 119 V . Chekhomov , O . Moiko , I . Emelyanova « A corner of paradise near Moscow …» Estates « Boblovo », « Shakhmatovo », « Tarakanovo » in Solnechnogorskiy and Klinskiy districts .......................... 126 N . Smirnov On the birth of theatrical tradition in the estate of D . I . Mendeleev « Boblovo »....... 134
TOURIST INFORMATION CENTER RSUTS
The project of the museum complex « Gardner manufactory in Verbilki » in Taldomskiy district ....................................................... 138 Theological source of Pushkin ’ s Podmoskovye .................................. 139 The conference « Cultural , educational , religious tourism , and pilgrimage »: Postscript ................................................................. 142
RATING Most popular tourist sites of Northern Moscow Region .......................... 145