Современные проблемы сервиса и туризма 2015_v.9_#1 | Page 72

Василенко В.А., Василенко А.В. Valentin Vasilenko1, Aleksandr Vasilenko2 Tavria Academy of Crimean Federal University named after V.I. Vernadsky, Simferopol, Russia 1 PhD (Doctor of Science) in Economics, Professor, [email protected]; 2 PhD student at the Department of State and Regional management, [email protected] CLUSTERING OF CRIMEAN DESTINATIONS IN THE LEGAL ENVIRONMENT OF RUSSIA In the article the authors give a brief characteristic analysis of the recreational and other resources, the potential of the recreational appeal of the Peninsula in general, which under the conditions of Crimea staying in Ukraine was left not realized. The structural reorganization of Ukraine, begun more than twenty years ago, led to the collapse of the sanatorium and health resort complex of Crimea, which in recent past used to be a powerful health resort base, named the All-Union Health Center. The revival of the health resort and recreation sphere of Crimea under new conditio ns is the most important social task and essential segment of the economy development, which urgently needs the provision of the competitive advantages for the national subjects of the economic activity at the domestic and international market. There is a substantiated possibility and necessity of using the potential in practice under new, Russian conditions of the economic management by means of creating new organizational form of functioning sanatorium and health resort enterprises (SHREs). The authors prove that the perspective of such form of organizing production of enterprises is the integration of cluster associations on the basis of cooperation both among the SHREs themselves, and other related enterprises, establishments, organizations, which take part in producing sanatorium and health resort products. Cluster associations, unlike the enterprises working alone, SHREs, are more efficient, and they are able not only to survive together, but also to remit a part of funds for restoring natural and anthropogenic recreational resources and by this to preserve the unique appeal of the destinations. A logical model of the formation of health resort clusters of destinations is suggested, which is focused on the improvement of accessibility of the general public in accordance with the objectives of the state social tourism policy. Keywords: clusters of health resort destinations, formation, model, development References 1. Strategiia ekonomicheskogo i sotsial’nogo razvitiia Avtonomnoi Respubliki Krym na 2011–2020 gody [Strategy of economic and social development of the Autonomous Republic of Crimea, 2011–2020] / Sovet ministrov ARK, Natsional’nyi institut strategicheskikh issledovanii. Utverzhd. VR ARK №1216/10 ot 22.12.10. http://www.minek-crimea.gov.ua/content.php?cid=Strategy (data obrashcheniia: 10.01.2015) [Accessed on January 10, 2015]. 2. Konstitutsiia Rossiiskoi Federatsii [The Constitution of the Russian Federation] (priniata referendumom 12.12.1993) (red. ot 30.12.2008). http://zakonbase.ru/konstitucija-rf (data obrashcheniia: 05.11.2014) [Accessed November 5, 2014]. 3. Voinarenko, M.P. Klasteri v іnstitutsіinoї ekonomіtsі. Khmel’nits’kii: KhNU, TOV «Trіada-M», 2011. 502 p. 4. Kurteva, T. Neprostoi opyt organizatsii klasterov [Difficult experience in organizing clusters] // Dіlovii vіsnik. 2009. №10. Р. 10–12. 5. Zdravnitsy Evpatorii stanut edinym klasterom [Health resorts of Evpatoria will become a single cluster]. http://sankurtur.ru/news/4450/ (data obrashcheniia: 14.02.2012) [Accessed on February 14, 2012]. 6. Federal’nyi zakon Rossiiskoi Federatsii ot 29 noiabria 2014 g. №377-FZ «O razvitii Krymskogo federal’nogo okruga i svobodnoi ekonomicheskoi zone na territoriiakh Respubliki Krym i goroda federal’nogo znacheniia Sevastopolia» [Federal Law of the Russian Federation dated November 29, 2014 №377-FZ “On the development of the Crimean Federal District and the free economic zone on the territory of the Republic of Crimea and the federal city of Sevastopol”]. http://www.rg.ru/2014/12/03/ krym-dok.html (data obrashcheniia: 14.01.2015) [Accessed on January 14, 2015]. 7. Postanovlenie Pravitel’stva RF ot 11 avgusta 2014 g. №790 «Ob utverzhdenii federal’noi tselevoi programmy «Sotsial’no-ekonomicheskoe razvitie Respubliki Krym i g. Sevastopolia do 2020 goda» [Government Decree of August 11, 2014 №790 «On approval of the federal targeted program” Socioeconomic development of the Republic of Crimea and Sevastopol until 2020 “]. http://www.garant.ru/ 68