Современные проблемы сервиса и туризма 2014_v.8_#4 | Page 5

Editorial board: Editor-in-Chief: E. Dzhandzhugazova RGUTS, Ph.D. (Economics), professor Editorial Council Chairman: A. Fedulin Rector of RSUTS, Ph.D. (History), professor Members: G. Safaraliev Chairman of the State Duma Committee on Nationalities; S. Shpilko Chairman of Moscow Tourism Committee; F. Dimanche Director, Center for Tourism Management SKEMA Business School — Nice Sophia Antipolis, Ph.D. (Marketing), professor Editorial staff : A. Alexandrova Moscow State University named after M.V. Lomonosov, Ph.D. (Geography), professor; E. Dzhandzhugazova RGUTS, Ph.D. (Economics), professor; N. Zaitseva Baltic Federal University, I. Kant, Ph.D. (Economics), professor; D. Kiselyova Institute of Russian History, Ph.D. (History), professor; L. Caldito Netour Coordinator, University of Extremadura, Ph.D.; E. Nikolaev Director General of Tourism of the «Traveler, Traveller», the senior lecturer. (Marketing), Senior Lecturer; N. Platonova Vice-rector of RSUTS, Ph.D. (Economics), professor Translation: I. Volobueva ISSN 1995-0411 Address: 6/2 Kibalchicha str., Moscow, 129164, Russia Tel/Fax: +7.495.682 0990 e-mail: [email protected], [email protected] www.itig.ru The journal is registered with the Federal Mass Communication Oversight Service (Reg. ПИФС 77-21758 issued 25/04/2008) Peer-reviewed journal. All rights reserved. Reprint with permission only. Citation with reference only. Photo on a cover: Fair. Yaroslavl. The author: E. Dzhandzhugazova Editorial note . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 COLLECTION OF STORIES Irakli Andronicus: the greatest art of improvisation. . . . . . . . . . . . 5 O. Egorenko TOURISM AS A СULTURAL PHENOMENON Tourism as a cultural phenomenon: morphological aspect . . . . 10 M. Sokolova Walk in the history of the city and its environs. . . . . . . . . . . . . . . . 20 N. Garshina A trip to Okinawa: the experience of using the results of scientific tourism in the educational process. . . . . . . . . . . . . . . 34 M. Mongush FORMATION OF CULTURAL AND HISTORICAL TOURIST SPACE: PRACTICAL ASPECTS Historical and cultural bases of formation of the tourist brand "Izhevsk — the forging arms capital of Russia". . . . . . . . . 44 G. Merzlyakova, L. Batalova, T. Okonnikova Historical reconstruction as a basis for the formation of a new tourist product . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 E. Dracheva LIFE OF MUSEUMS Memorial museum in the cultural space of the region. . . . . . . . . 68 V. Vataman REGIONAL STUDIES IN TOURISM The legacy of the 2014 Olympics: the development of tourist infrastructure. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75 S. Mishulina WORLD OF THINGS History of optics on materials of collections Museum of Anthropology and Ethnography named after Peter the Great (Kunstkamera). . . . . . . . . . . . . . . . . . . . . . . . . 88 E. Lupanova PLACE MYSTICISM Cultural and product brands in Moscow: an integrated approach, or what do the factory "Red October" (Einem) and the Tretyakov Gallery have in common. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102 E. Dzhandzhugazova EVENTS Russian history and culture — discussion in the centre of sovietology. . . . . . . . . . . . . . . . . . . . . 114 D. Amanzholova Forum of culture in Moscow. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119 KALEIDOSCOPE The space of the imagination: carving (Based on Giuseppe Arcimboldo’s still lifes) . . . . . . . . . . . . . . . . 121 E. Dzhandzhugazova Requirements for the materials. . . . . . . . . . . . . . . . . . . . . . . . . . . . 125 About the authors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126 4/ 2014