Современные проблемы сервиса и туризма 2011_v.5_#2 | Page 5

Editorial board: Editor-in-Chief E. Dzhandzhugazova, Head of Tourism Chair of Institute for Tourism & Hospitality of RSUTS, Ph.D. (Economics), professor Editorial Council Chairman: A. Fedulin, Rector of RSUTS, Ph.D. (History), professor Members: G. Balykhin, MP, Chairman of RF State Duma Education Committee N. Nazina, Deputy Minister of Sport, Tourism and Youth Policy of the Russian Federation V. Strzhalkovsky, CEO of Open Joint Stock Company Mining and Metallurgical Company Norilsk Nickel A. Yarochkin, Head of Federal Agency for Tourism Editorial Staff : A. Alexandrova, Professor of Recreation Geography & Tourism Chair, Department of Geography of Moscow State University named after M.V. Lomonosov, Ph.D. (Geography), Professor. E. Dzhandzhugazova, Head of Tourism Chair of Institute for Tourism & Hospitality of RSUTS, Ph.D. (Economics), professor N. Zaitseva, Head of Tourism & Hotel Businesses Management Chair of Institute for Tourism & Hospitality of RSUTS, Ph.D. (Economics), professor V. Zernov Rector of Russian New University, Ph.D. (Technology), Professor D. Kiselyova Head of Social Sciences Chair of Institute for Tourism & Hospitality of RSUTS, Ph.D. (History), professor V. Kruzhalin Head of Chair of Recreation Geography and Tourism, Geography Dept., Moscow State University after M. Lomonosov, Ph.D. (Gepgraphy), professor K. Mazin Director of Institute for Tourism & Hospitality of RSUTS, Ph.D. (History), Associate Professor N. Platonova Vice-rector of RSUTS (R & D) , Ph.D. (Economics), professor Secretary Yu. Andreeva Translation Yu. Kopylov ISNN 1995-0411 Address 6/2 Kibalchicha str., 129164, Russia Tel/Fax: [phone] E-mail:[email protected] [email protected] Journal is registered with the Federal Mass Communication Oversight Service (Reg.#ПИ ФС77-21758 issued 25/04/2008) Peer-reviewed journal. All rights reserved. Reprint with permission only. Citation with reference only. Photo on a cover: the Nizhny Novgorod Region. Troitsky Makaryev Zheltovodsky Convent. The author is E. Dzhandzhugazova 2 \ 2011 EDITORIAL NOTE COLLECTION OF STORIES «European reporter» from the Volga riverside . . . . . . . . . 5 K. Mazin THE VOLGIAN MOSAIC Itineraries and reference books in the middle of XIX century – at the beginning of XX century as the source of history of the Upper Volga Region culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 S. Ierusalimskaya History of tourism in Udmurtia (second half of XIX century – beginning of XX century). . . . . . . . . . . . . . . . . . 15 L. Batalova, G. Merzlyakova Ethnic tourism in the Samara Region: specifics and development prospects . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 M. Crzhizhevskiy Culture complex «National village» in Orenburg. . . . . . 28 B. Alimbaeva TOURIST-RECREATION POTENTIAL OF RUSSIAN REGIONS Tourist-recreation potential as the key factor of tourism development in the territory of Volgograd Region. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 N. Zubakova Attraction estimation of region rural tourism objects on the ground of ranking analysis method . . . . . . . . . . . 50 I. Bogomazova WORKS OF YOUNG SCIENTISTS Internet marketing in higher education institutions as instrument in competitive struggle for prospective university students . . . . . . . . . . . . . . . . . . . . . 58 Yu. Andreeva Investment activity mechanism in tourism on the ground of application of project management system . .67 A. Chubarin Several problems of Slavophilism and Westernism learning ..... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71 E. Lebedev RUSSIAN SOUVENIR Miraculous blossom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77 E. Golovina ACTUAL THEME «Ancient traditions kept up in heart…» . . . . . . . . . . . . . . 81 E. Golovina. Interview with G. Drozhzhin PLACE MYSTICISM Hvalynsk ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87 K. Pavlov REVIEWS ON NEW EDITIONS Service and daily life research: new approaches and prospects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97 D. Amanzholova Innovative approaches to tourism area observation . 101 E. Agamirova, T. Valkova National culture in conditions of social changes . . . . .105 I. Averchenko NEWS IN TOURISM «Inturmarket (ITM) – 2011»: results and prospects . . .108 KALEIDOSCOPE About cats and people… . . . . . . . . . . . . . . . . . . . . . . . . . .113 E. Dzhandzhugazova