Современные проблемы сервиса и туризма 2009_v.3_#1 | Page 4

Service & Tourism: Current Challenges Research journal Editorial board: Editor-in-Chief: A. Fedulin Rector of RSUTS, Ph.D. (History), professor Executive editor: E. Dzhandzhugazova Ph.D. (Economics), professor Editorial staff: А. Aleksandrova Geography Dept., Moscow State University after M. Lomonosov, Ph.D. (Geography), professor T. Ananyeva Vice-rector of RSUTS, Ph.D. (Sociology), professor G. Balykhin Chairman of RF State Duma Education Committee V. Zernov Rector of Russian New University (RosNOU/RNU) D. Kiselyova Ph.D. (History), professor L. Korzhneva deputy head of Consumer Market & Services Dept. V. Kruzhalin Head of Chair of Recreation Geography and Tourism, Geography Dept., Moscow State University after M. Lomonosov, Ph.D. (Geography), professor N. Platonova Vice-rector of RSUTS , Ph.D. (Economics), professor V. Strzhalkovsky CEO of Open Joint Stock Company Mining and Metallurgical Company Norilsk Nickel E. Dzhandzhugazova Ph.D. (Economics), professor Yu. Andreeva Secretary Translation: Yu. Kopylov ISSN 1995-0411 Address: 6/2 Kibalchicha str., Moscow, 129164, Russia Tel/Fax: [phone] e-mail: [email protected], [email protected] www.itig.ru The journal is registered with the Federal Mass Communication Oversight Service (Reg.# ПИ ФС77-21758 issued 25/04/2008) Peer-reviewed journal. All rights reserved. Reprint with permission only. Citation with reference only. Contents: Editorial Note Collection of Stories Pioneer of Ocean Depths I. Toman, Ph.D. (History), Associate Professor, Institute for Tourism & Hospitality, branch of RSUTS Extreme As Cultural Phenomenon: Roots, Opportunities, Essence In Search of Extreme: First Foreigners Conquering Centre of Asia M. Mongush, Ph.D. (History), Professor, Chair “Social Sciences”, Institute for Tourism & Hospitality From History of Tourism. Mass Folklore Tourism in USSR N. Atachkina, E. Atachkin Key Reasons for Rising Popularity of Extreme and Adventure Tourism E. Lukina, Senior Lecturer, Institute for Tourism & Hospitality, branch of RSUTS Sports and Extreme Tourism: Types, Specifics, Development Prospects Risks in Tourism Insurance Specifics L. Chernikova, Ph.D. (Economics), Associate Professor, RSUTS Most Popular Types of Sports and Extreme Tourism. Review Yu. Andreeva In Search of Legendary Hyperborean E. Koval, student, Institute for Tourism & Hospitality, branch of RSUTS Urban Extreme. Essay. «Moscow of Bulgakov»: Mystique Topography of City E. Dzhandzhugazova Professional Tourism Education: Methodology, Practice, Research, Discussion MICE-industry and Methodological Specifics of Developing Human Resources for Big International Events (on the basis of the implementation of the curriculum of Foreign Languages for Business Communication Chair of Russian Academy of Economics) O. Bayburova, Associate Professor, Chair of Foreign Languages for Business Communication, Russian Academy of Economics Calculation of Equity Funds Educational Institutions Allocate for R & D A. Maloletko, Ph.D. (Law), Vice-Rector , RSUTS Carving As New Development of Service in Hospitality T. Lutova, Ph.D. (Chemistry), Associate Professor, RSUTS Tourism Education in Students’ Eyes: Research Results E. Dzhandzhugazova, Ph.D. (Economics), Professor, Institute for Tourism & Hospitality, branch of RSUTS, Yu. Andreeva, Junior Lecturer, Institute for Tourism & Hospitality, branch of RSUTS «Funk Style Business». Capital Dances to Talant’s Pipe. Discussion on Modern Education Prospects Events Kaleidoscope 1 / 2009 3 4 8 16 29 35 47 54 58 63 69 80 84 91 100