Мир путешествий №20 | Page 22

DHL май-июнь, 2012 DHL NEWSLETTER Manchester United: From tour to tour Earlier this month, Manchester United wrapped up the DHL Champ19ons Tour in Amsterdam, Holland – a four-month tour that travelled some 48,000 miles from its kickoff in Delhi, India to 27 cities around the globe. Particularly special about this year’s tour was its first time appearance in Africa, where the Reds are estimated to have 33 million fans. DHL offices engaged customers, staff and media throughout the tour. And fast approaching is the club’s pre-season tour! Starting in July, Manchester United will play matches in South Africa, China and Norway, supported by DHL. Although there are no official games over the summer, undertaking a pre-season tour for several weeks abroad, gives Manchester United the chance to train in friendly matches and extend their fan base in locations around the world. Recently announced that the club has over 659 million fans around the world (nearly one tenth of the global population), the Manchester United brand has the pulling power to make any event a success, and pre-season events are a great way for local DHL offices to leverage that opportunity. Whether it’s a B2B customer breakfast, an employee prize winners’ party, or a team building seminar, putting one of the world’s leading football clubs at the heart of any event will make it soar – and score! 20 Formula 1™: Delivering the Porsche Mobil 1 Supercup™ package This season, DHL has supplemented our existing hospitality options at Formula 1™ European events with a new hospitality offer: Porsche Mobil 1 Supercup (www.porsche.com/international/ motorsportandevents/motorsport/racing/pmsc/). The package provides DHL guests with grandstand seating and access to the Porsche team hospitality tent in each circuit’s Support Paddock area, featuring buffet-style catering and beverages, as well as meet-and- greets with the Porsche Cup team and driver sponsored by DHL. Christian Danner, DHL Formula 1™ Ambassador, and Hans-Bernd Kamps, To Limit motor sports expert and racing promoter, are available for pit lane walks, Support Paddock technical tours, customer dinners and race talks. The Porsche Mobil 1 Supercup™ hospitality offer can be packaged as a one or two-day program for up to 30 guests per day. Upcoming Grands Prix featuring the Porsche Mobil 1 Supercup™ package include: • Valencia: June 23rd to 24th • Silverstone: July 7th to 8th • Hockenheim: July 21st to 22nd • Budapest: July 28th to 29th The new activation platform has been a tremendous success. Following the Catalunya GP in Spain this month, one customer said: «a few words to thank you for the warmth, caring and professionalism demonstrated at all times. Thank you indeed».