Журнал «the МОСТ» выпуск 1 | Page 238

ENGLISH VERSION

Not everyone will be taken into the future

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In the 21st century , human evolution has acquired a new vector — electronic network . Our existence is becoming more digital — we spend an average of 6-7 hours a day on the Internet : we communicate in instant messengers , actively consume electronic audio and video content , make purchases through online services , read online media , study online , work online and make online appointments with doctors . The pandemic has brought a lot of troubles , but one positive trend is still hard not to notice — it unlocked the potential of remote work . At the same time , the demand for human resources in the sphere of digital transformation in the world still exceeds the supply , and the crisis that followed the pandemic has confirmed this . The digital economy is pretty ruthless . Natural selection in its modern reading leaves no choice : develop competencies or die ( metaphorically , of course ). But who are they — these people in demand for the digital economy ? Let ' s try to look into the near future ...

Burnt out ? It ' s time to disconnect

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Persistent apathy , rapid fatigue , emotional exhaustion , loss of physical strength , mental exhaustion , indifference to the results of prof essional activity , difficulties in communicating with colleagues and loved ones ... Sounds familiar ? For sure . Today , many people face the burnout syndrome to one degree or another , sometimes without even knowing it . Over the past year , its spread has acquired the character of a real epidemic , which is not surprising given the nervous tension in which we find ourselves every minute . Is this a normal reaction to constant stress from an overly busy life ? As a rule , for business people , it consists of meetings , discussions , business trips , deadlines , obligations , accompanied by a constant sense of duty and enormous responsibility and recently by fear for life and health , both personal and their family members ’. And then there is the desire for career growth , taking care of the family or personal comfort . Some , on the contrary , cannot get over with the Groundhog Day , which is filled with routine in the office and at home .

The knight of a shocking image

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His biography is one of the most popular success stories . His rules of life and inspirational quotes have been replicated in hundreds of study guides and websites that tell you how to start any business from scratch and break into leaders . His business empire Virgin Group today unites more than two hundred companies of completely different directions , although sometimes a more impressive number is given — four hundred . A talented entrepreneur , a record holder , a show man , a traveller with an adventurous streak , a rebel , a hippie billionaire , a master of outrageousness , a walking logo , a nail in the shoe of big business ... Needless to say , Sir Richard Charles Nicholas Branson knows how to surprise , and the age over 70 is not a hindrance for him . As if mocking those who claimed that his life today is no longer as exciting as in his youth , on July 11 , 2021 , he flew into space on his Virgin Galactic ship .
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