ENGLISH VERSION
We cannot imagine an urban space without street art . It is the language of the city , the same as architecture or parts of conversations of passers-by . As in any narrowly focused field of activity , street art has its own professional slang — tags , pieces , throw-ups , bubbles , murals . As Simon Armstrong writes in his book « Street Art »: « One of the features of graffiti is its charming , Zen in its own way ephemerality . Beauty is fleeting . Any tag , pis or even mural can be painted over with another or destroyed literally the next day . Therefore , to see it is happiness , a kind of honour : when you find yourself in the same place again , it will probably be gone ». Despite protests from the city administration regarding some graffiti , Tomsk is rather a favourable environment for street art . For Tomsk , graffiti is the formation of a comfortable youth urban environment , an excellent tourist potential , a creative space for photoshooting , and a functional decoration of typical architectural objects .
Attention ! Street art speaks !
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They are seen as infantile , disloyal and narcissistic individualists . The instinct of accumulation and the cult of things are almost alien to them . They ride bicycles and live in co-living . They don ' t collect DVDs and CDs , but watch movies on Netflix and listen to music on Spotify . They cannot imagine life without digital technologies and today they constitute a significant part of the solvent population of the planet . Generation Y , millennials are people born between 1985 and 2003 who have turned 18 in the new millennium . Together with Generation Z , born after 2004 , today they represent the most interesting target audience for advertisers and HR . It is clear why : these are those who get a job and actively buy goods and services . Therefore , it is important to understand how to win their attention , how to talk to them and how to convince them . We answer the question why Generation Y buys experience , not things , and how businesses can adapt to these needs .
The experience economy . How do millennials choose ?
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A unique gift of nature , outstanding in scale , original beauty and significance for the ecology of the planet , is located next to us , on the territory of the Tomsk region . The Great Vasyugan bogs are still a mystery , a real « terra incognita ». It is the largest wetland system in the world . Their maximum length from west to east is 573 km , from north to south — 320 km . More than 50 % of the bog area is located in the Tomsk region ( Kargasoksky , Parabelsky , Bakcharsky districts ), the rest of the areas are in the Novosibirsk , Omsk regions , and the Khanty-Mansi Autonomous Okrug . The bogs began to form around 10,000 years ago , during the postglacial period . One of the first researchers of the Vasyugan bogs was Boleslav Shostakovich , the grandfather of the world famous composer , Dmitry Dmitrievich Shostakovich . Today their area is 53 thousand square kilometres , which is more than the territory of Switzerland , Denmark , Estonia and four times the size of Luxembourg .
Touching the mystery of Siberia
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