Šifra mládí 4 / Youth Code 4 | Page 40

Style / business and fashion

business

beauty

We can all agree that people who look good also feel good about themselves more often than people who are unsure about their looks. Looking good, however, is not just a factor of self-worth, over recent years it has also become an indicator of success. Better looking people are more likely to be hired for a desirable job than unattractive people and latest surveys even show that attractive people can earn about 10 percent more money than those with less appealing looks. Why? There can be various reasons. One of them undoubtedly is marketing.
Our looks are part of who we are not just as people but also as professionals. With our looks we represent ourselves, our crafts, ideas and capabilities. But we also represent our bosses, our co-workers and our companies. You will hardly find a person with bad teeth working for the dentistry clinic or a CEO of a multinational company who is not well groomed. It is expected of them to look a certain way and meeting such expectations is essential for their company image. Every employee is part of this image, which means that every employee is doing their marketing duty for their employers.
The omnipresent demand for professional beauty can be frustrating, especially if you were not lucky enough to be born this way and your job is so time-consuming that you do not have many opportunities to do something about it. Many management positions are no longer operating on a 40-hour-long week routine only and the higher you climb on the company ladder, the less time you are likely to have. How can you lose that extra weight when you basically sleep at work? And what about the sagging skin? You cannot afford weeks of recovery after the surgical facelift. That would be unacceptable!
New Approach in Beauty Care
Rest assured that it is not just the demands that increased and extended but also your options. With the rapid paced acceleration of our everyday lives – both private and professional – the foremost specialists of aesthetic medicine have invested all their time and effort to develop new treatments, which would provide even the most demanding patients with the best results possible with the least or no recovery time needed at all. Such treatments are ambulatory, each of them is done in several minutes and the effects are either immediate or naturally developing through next few weeks making your undertaking of these treatments very private. None of them has any recovery time which makes them available to you during your lunch break or during rainy Saturday afternoon after your congress has ended and you’ re more or less free for the rest of the weekend.
Would you like to know how to boost your beauty significantly without sacrificing more time than is necessary? Try out this super quick and yet super efficient beauty programme:
Beautiful skin: Thermage ® treatment for the face, neck and décolleté – the deepest available non-invasive radiofrequency lifting which not only affects the surface but mostly the deep layers of your skin that matter the most for any lifting. No other non-invasive method influences such deep skin structures, and therefore no other method can reach such remarkably complex results. Thermage ® is more efficient than any laser and more complex than any manual rejuvenation technique. The effects it reaches are comparable to plastic surgery without any stress or recovery time needed. All is done in 90 minutes and leaves no traces whatsoever, just firm and beautiful skin.
Beautiful skin: Zeltiq CoolSculpting ® treatment for any area of your body that worries you – no more unwanted fat stored in your thighs or belly, just lay back and relax while the only authentic and certified cryolipolysis( body shaping through application of cold) freezes your problems. The cold starts the disintegration of fat cells in selected area and three months from now – which is the safest natural timeframe for such process – there will be no sign of it anymore. The procedure only lasts one hour and can help you get rid of up to 40 % of locally stored fat after a single treatment. The fat cells it removes are gone forever.
Amazing smile: Teeth whitening system ZOOM3 ® – there are many causes of dark and yellowish teeth out there, with professional teeth whitening you can forget them all. ZOOM3 ® is the gentlest teeth whitening system on the market. It uses whitening gel with almost 30 % lower concentration of hydrogen peroxide than many of its competitors, which makes it absolutely safe and yet still highly effective. The whitening works in four stages – the dentist applies whitening gel on the patient’ s teeth and lets the UV lamp treat it for 15 minutes – this is repeated three times and then you’ re all set to return to work with a much brighter smile.
Safe and secure: Sweat prevention by Botox – no matter if it’ s wet stains on your shirt that worries you in the summer months or if you suffer from excessive sweating( hyperhidrosis), application of Botox can solve your problem quickly and reliably. No more board meetings with your constant worry whether it is visible that you sweat or not! Botox links itself to neural endings of the sweat glands and in doing so it completely blocks sweat emission in the treated area. Roughly for half a year you’ re not going to be bothered either by sweat or antiperspirant stains on your clothes. The whole procedure only takes about an hour and you can chose which area to be treated, whether arm pits, palms, feet, loins, groins, forehead, back of the neck or other.
16 # 4 spring / summer 2016