Økonomisk Ugebrev Partner Publikationer 2013 | Page 24

2012 ERP for Services Buyer’s Guide The majority of services-based businesses, regardless of their market niche, will find their typical business processes covered in this guide. This guide addresses the software needs of services-based companies that fall under the following example categories: • • • • • • • Managerial and/or specific consulting services companies Financial services and auditing firms Research organizations Law firms Advertising, public relations, and marketing agencies Customer-specific software development companies Recruitment and staffing companies Business Challenges of Services-oriented Companies The services provided by services-based organizations as described above are commonly referred to as professional services. Consequently, the software market segment that caters to such businesses and provides specific application products is known as professional services automation (PSA). ERP for Services software is a type of solution that includes support for both project delivery business procedures and backoffice processes that are not visible to clients but are still essential for running a company. Because of the project-based and people-oriented nature of services organizations, this business segment requires software applications that are capable of supporting services-oriented business processes and adequately handling multiple internal challenges that are intrinsic to this industry. There are common internal business issues that professional services organizations face regardless of their market area and size. The most important of these are the following: Billing. As professional services providers base their activities on contracts and projects with clients, issuing the right invoice to the right customer at the right time isn’t an easy task, even for a small organization with several parallel contracts. So how does a multinational business with hundreds or thousands of multinational clients, multiple overlapping contracts and delivery milestones, and various services and different contract terms for each client do it? In today’s business world, where an organization’s reputation oftentimes hinges on the last interaction with its clients, mistakes or inaccuracies in invoices are not acceptable. Resource allocation. As professional services sell employee knowledge and expertise, a project may span several disciplines, so proper management of expert resources is vital to the project’s success. For example, over- or under-allocation of expertise to a given project can interrupt or impede the project delivery phase, or the entire project. Multiple geographic locations, overlapping demand for skills, and too often tight timelines all bring an additional level of complexity to the task. 24 IT-Branchepublikation: ERP 2013 Document management and knowledge management. A business providing professional services relies heavily on the knowledge of each individual employee as well as on the company’s corporate knowledge. Each project has to be properly and systematically documented and stored in a central knowledge base, with any employee granted access to that knowledge base being able to obtain the necessary information for his or her project. This knowledge usually consists of the expertise of the service provider–amassed from the combined knowledge of the organization’s professionals–and plays a key role in the provider’s capability to deliver a promised service to its customers. The knowledge base should be accessible from any location, be flexible in its capabilities (enter nonstandardized information, attach documents of different formats, etc.), have a search mechanism, be easy to use, and provide practical information to its users. Project management and tracking. Services organizations often practice a matrix management system, comprising a crossfunctional work team, which brings together individuals who report to different parts of the company in order to complete a particular project. In this management structure, employees belong to vertical departments run by department heads, but for each project they are managed by project managers who are responsible for allocating and assigning certain tasks to them. Considering the number of employees, the number of ongoing projects, the complexity and duration of the projects, and possibly the geographic reach of the services, it’s no easy feat to define project management processes successfully. Contract management. In most cases, the deliverables of a services organization are intangible, and may be difficult to describe and define in exact and quantifiable terms. Therefore, the creation of a binding contract and the delivery of services as contracted are an ongoing challenge. Indeed, it can be difficult for potential customers to understand wha ^H\