ZOUK MAGAZINE (English Edition) ISSUE 3 | Page 20

CA CHO PO and associates the rise of cachopo to “the Asturian fartona way of life.” A fartón in Asturian is an insatiable guy at the table, with good appetite. And the dish in question is of considerable size and weight. The president of the Asturian Gastronomy Academy remembers that in this respect the most direct cachopo’s precedent is the steak served at “Casa Colo in Ceceda, which is of a size that you can not kill you.” And he concludes: “In Asturias is what you want, you wrap the food, and as the cachopo, nothing else.” Cachopo as a stomachal challenge. But there is another point that brings Nacho Gancedo, author of two published editions of The Cachopo Guide: “It’s a product that always gives conversation topics, people comment on the social networks about its size, quality, presentation ...” I know because his Facebook page has over 20,000 followers, others as THERE ARE MANY CACHOPO’S VARIETIES AND EACH YEAR VARIOUS COMPETITIONS ARE ORGANIZED Cachopo approaches to 9,000. The comments in these forums 2.0 soar whenever information is published about the plate, and it is unquestionable that the time in which we live is dominated by virtual interaction services like Twitter, Instagram, Foursquare or Foodspotting. Fillers and battered fillets cause excitement at that level. The cachopo as viral phenomenon. Gancedo decided three years ago to start exploring, collecting and writing a guide about cachopo. In 2013, he published the first edition and a few months ago the second, “a total of over 500 restaurants have been interested in appearing in the guide, I had to sift through”. Both have been bestsellers. He is now immersed in Madrid cahopo guide, noting that the Asturian dish arouses interest beyond Pajares. “They have contacted me restaurants around the country, including Sou-