Zion Market Research Retail ready packaging (rrp) market, 2016 - 2024 | Page 2

Retail Ready Packaging (RRP) Market

Global Retail Ready Packaging (RRP) Market: Overview
RRP stands for retail ready packaging usually used to pack foodstuff and beverages. RRP is
associated with "Five Easies,” that is, to identify, open, replenish, shop, and dispose of. It packs
the products in the ready-to-sell form in order to provide convenient transport of products to
customers. It is a complete approach to reloading stocks efficiently and improve supply chain
efficiency. It is designed to reduce the cost of the retailer and increase brand awareness. RRP
ensures visibility of products and effective handling. For instance, Great Northern Corporation
has created a Retail-Ready Packaging for Reichel Foods.
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Global Retail Ready Packaging (RRP) Market: Growth Factors
Escalating demand for RRP in supermarkets is expected to boost the market in the coming
years. Developing connectivity in the supply chain is anticipated to boost the global market in
future. Increasing preference of the people towards easy and effective handling products is also
anticipated to foster the growth of the global market. Adoption of new shopping trend for RRP
products entices potential customers to purchase these products; this, in turn, is expected to