Mobile Money Market
Global Mobile Money Market : Growth Factors
Constantly developing technology comprised of new product lines are the major drivers for the global mobile money market . Mobile money has become a crucial component of the advance e- commerce industries . In last few years , mobile money market has experienced a rapid upsurge in increasing automation , integrating the entire value chain , and technological advancements of the e-commerce industries . This is anticipated to foster the global mobile money market growth in next few years . Growth in the e-commerce activities and increasing awareness consumer awareness about the internet may fuel the global market growth in coming years . Increasing double income and rising urbanization is expected to propel the global mobile money market growth . However , huge initial investment needs for development of mobile money may hinder the global market growth .
Global Mobile Money Market : Segmentation
The global mobile money market is classified based on the nature of payment as business-tobusiness , person-to-business , person-to-person , and business-to-person . On the basis of transaction mode , the global market is bifurcated as IVRS , NFC / smart card , STK / USSD , direct mobile billing , mobile apps , mobile web / WAP payments , SMS , and others . Moreover , on the basis of the type of purchase , the global market is divided into travel and ticketing , money transfers and payments , airtime transfer and top-ups , digital products , and merchandise and coupons . Furthermore , based on vertical , the global mobile money market is fragmented as energy and utilities , media and entertainment , travel and hospitality , BFSI , transportation and logistics , healthcare , retail , telecom and IT , and others .