Zion Market Research Global Rotogravure Printing Inks Market, 2016–2024 | Page 3

Rotogravure Printing Inks Market
Global Rotogravure Printing Inks Market: Segmentation
The global rotogravure printing inks market is segmented into the resin type, technology, application,
and region. On the basis of the resin type, the market is segregated into nitrocellulose, polyurethane,
polyamide, acrylic, and others. On the basis of the technology, the market is categorized as water
based, solvent based and others. Based on the application, the market is divided into publication,
promotion, packaging, and product. Geographically, the market is diversified into regions such as
North America, Europe, Asia-Pacific, the Middle East and Africa and Rest of the World.
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Global Rotogravure Printing Inks Market: Growth Factors
The rotogravure printing market is gaining momentum in the market owing to the improved
technology such as ultrasonic gravure cylinder plating which is very fast as compared to the
traditional copper plating. The increased number of publishing houses and printing presses contribute
to the market growth. The gravure presses are now used for packaging hence increasing its demand.
The rotogravure printing increases the printing speed which helps to reduce the dot distortion and dot
gain thus improving the quality of the printing. The global demand for rotogravure inks and
rotogravure publication presses has increased considerably in the recent years thus affecting the
market in a positive way. The market growth is anticipated to grow in the future owing to the
continuous refinement that is made in the process, gravure presses and the inks.