Zion Market Research Global Analytics as a Service Market, 2016–2024 | Page 3
Analytics as a Service Market
Global Analytics as a Service Market: Growth Factors
The major growth factor of the global analytics as a service market is growth in the structured
and unstructured data from different social media platforms. It provides better visibility and
enhances ROI on inbound and outbound marketing campaigns; this is anticipated to boost the
global market growth. It also helps to monitor traffic on the real-time basis. Moreover,
increasing adoption of data analytics is a major key factor driving the global analytics as a
service market growth. In addition, it offers major benefits such as predictions based on
experiences and ability to recognize patterns. Many companies are adopting data analytics to
understand consumption patterns and customer acquisition in order to maintain customer
loyalty, increase revenue, and save costs.
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Global Analytics as a Service Market: Segmentation
The global analytics as a service market is classified based on a solution as network analytics,
marketing analytics, the web and social analytics, risk analytics, supply chain analytics, financial
analytics, sales analytics, and customer analytics. Based on analytics type, the global market is
categorized as diagnostic, descriptive, predictive, and prescriptive. Moreover, based on service,
the global analytics as a service market is divided into managed services, support, and
maintenance, and consulting. Furthermore, on the basis of deployment model, the global market
is segmented as hybrid cloud, public cloud, and private cloud.