Zion Market Research Fast Food Market, 2016 – 2022 | Page 3
Fast Food Market
languid population who expect their meals delivered at their doorstep. Also, appetizing fast food
with desired flavors may positively lift up the fast food market in the forecast period. However,
rising health awareness among the consumers may impede the growth of the fast food industry
in the foreseeable future. Even so, the rise in trend of online ordering and app-based companies
offering delivery services could open up more opportunities in the future. Moreover, easily
accessible healthy fast food may provide huge options to the health conscious populace
bolstering the fast food market growth in the upcoming years.
Based on the type, the fast food market can be segmented as chicken, burger/sandwich,
Asian/Latin American food, pizza/pasta, seafood, and others. Burger/sandwich held the largest
slice of the pie owing to the wide range of product line such as hamburgers, cheeseburgers, and
giant burgers among others. Pizza/ pasta are likely to achieve the huge market in coming years
due to widespread outlets of pizza and pasta to cope up with the increasing requirement.
Chicken emerged as potent segment due to potential demand from the emerging economies.
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market
North America and Europe are considered to be the most prominent markets for the fast food.
This mainly attributed to the hectic lifestyle coupled with no-go lifestyle. It was noted that
among 25% of the North Americans consume their one time meal from street stalls. Asia Pacific
is experiencing an unprecedented boom in recent times and is likely to gain traction due to
growing food chain particularly in India and China. Growing pull towards western fast food
among the Asian population is expected to strengthen the fast food market in the forecast
period. Latin America is likely to show splendid growth over the coming years owing to rapidly