Zion Market Research Content Analytics Market, 2016–2024 | Page 3

Content Analytics Market
drive the global content analytics market. Conversely, lack of software handling complexities
and end user awareness may restrain the global market to some extent.
Global Content Analytics Market: Segmentation
The global content analytics market is fragmented based on application, end-users, deployment
type, and services. The application segment includes social media analytics, text analytics,
speech analytics, web analytics, and others. The end-users segment comprises of healthcare
and life science, banking, financial services and insurance (BFSI), manufacturing, transportation
and logistics, government, education, IT and telecommunication, energy & utilities, media &
entertainment, and sports & gaming. Moreover, the deployment type consists of hybrid, on-
premise, and cloud. Furthermore, the service segment includes integration & design, support &
maintenance, and consulting. Of these, cloud deployment type is the dominating segment in the
global market owing to low deployment complexity and cost. Furthermore, cloud deployment is
largely adopted in many companies due to easy data collection and analysis, hence improving
customer services.
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