•It raises your profile
•It helps you reach more people and potential funders
•It helps you ultimately do more with your scarce resources
•You can easily keep abreast of current developments and legislation in their field
•You understand who is using your service and how you can widen their reach through Google add words & search engines
•It enables the users of your service to support one another through online communities
•It saves costs and allows you to operate more effectively