and comfort of the consumers . This paper only reports on the initial survey conducted as a more voluminous survey would need much more time and would be reported on the next stage of the research . The retail environments were selected according to the popularity of the retail stores and locations were limited to Sharjah and Dubai based on accessibility .
Discussion and Analysis
Retail is a very important aspect in today ’ s world as they are one of the leading revenue generators . Thus , consumer response to retail environments is of predominance and is mainly due to the key in store components ( Kotler 1974 ). The literature reviewed was potentially covering areas such as impacts of poor indoor air quality in retail stores and visual effects and comfort in retail stores . However , these gave a basic idea on the indoor environment was also looked upon to have a deeper understanding of the subject area .
In the past few decades , public disquiet about the indoor environment just as the outdoor environments as one tends to have more awareness of the potential risks of exposure to indoor pollutants is just as inimical as exposure to outdoor pollutants ( Godish 2001 ). The ambient factor which consists of the thermal , visual , acoustical and air quality ( Yildirim et al . 2007 ) is of most importance while looking at the indoor environmental quality of a building . However , Bluyssen ( 2009 ) also points out that spatial ergonomics as well as ambience play a role in maintaining the indoor environmental quality . Whereas Godish ( 2001 ) clearly defines the characteristics of nonresidential buildings that effect the indoor environmental quality as its form , function , population it serves , maintenance and operation characteristics , density of occupants , activities involved and health concerned exposures ( Fig . 1 ).
Figure 1 : Indoor environmental factors , parameters , control and issues of concern ( Bluyssen 2009 )
Through the existing theoretical and empirical data , it can be seen that ( Fig . 2 ) the characteristics of the building and its indoor environment lead to health impacts such as allergies , sick building syndrome , respiratory diseases and poor worker performance ( Fisk and Rosenfeld 1997 ) thus bringing a high level of importance to gain knowledge in this domain .
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