ZEMCH 2015 - International Conference Proceedings | Page 545

International Conference | Bari - Lecce, Italy Session VII A DESIGN PROCESS PROPOSAL TO BRAZILIAN GOVERNMENT’S SOCIAL HOUSING PROGRAM Sidnei Jr. Guadanhim1, Jorge Daniel de Melo Moura2, Ercília Hitomi Hirota3, Hana Beatriz Cardoso El Ghoz4 & Fernanda Aranha Saffaro5 1 Zemch Brazil, Dept. Architecture and Urbanism, Londrina State University, Brazil, [email protected] 2 Zemch Brazil, Dept. Architecture and Urbanism, Londrina State University, Brazil, [email protected] 3 Zemch Brazil, Dept. Civil Engineering, Londrina State University, Brazil, [email protected] 4 Zemch Brazil, Graduate Student, PPU, Londrina State University, Brazil, [email protected] 5 Zemch Brazil, Dept. Civil Engineering, Londrina State University, Brazil, [email protected] Abstract The production of social housing in Brazil is characterized by mass construction with government funding. The most common types are the small flat buildings and the semi-detached or detached houses. A major feature is the standard designs, mostly built with post and beam structural system and masonry. Invariably residential developments result in urban monotony and the reproduction of patterns in spite of the diversity of the resident profiles. The research reported in this paper assumes that the use of technological solutions for mass customization can bring significant improvement in the quality of housing. The research problem is how to meet the families’ requirements and budget of government programs, rather restrictive. The objective is to develop a design for an isolated social house unit based on architecture quality, controlled budget, waste reduction during production, building energy efficiency, and mass customization. The approach of the design process began with a series of procedures to check the conditions and establish as well as prioritize requirements: a post-occupancy evaluation of an existing residential development, application of target costing principles, workshops with experts, virtual and physical prototyping and thermal performance simulation. As a contribution, we present the scope of decisions and the timing of the design process in which they were made, allowing to establish design guidelines in the described context. Another contribution refers to the design solutions for housing construction. Keywords Mass customisation, low incoming housing, user participation, target costing, prefabrication, Brazil. 543