ZEMCH 2015 - International Conference Proceedings | Page 531

International Conference | Bari - Lecce, Italy Session VII BPM AND LSS AS ENABLERS OF MASS CUSTOMIZATION IN CONSTRUCTION María Dolores Andújar-Montoya1, Virgilio Gilart-Iglesias2, Andrés Montoyo3 & Diego Marcos-Jorquera2 1 Department of Building and Urbanism, Polytechnic University College, University of Alicante, Carretera de San Vicente del Raspeig, s/n, 03690, Alicante, Spain, [email protected] 2 Department of Computer Science and Technologies, Polytechnic University College, University of Alicante, Carretera de San Vicente del Raspeig, s/n, 03690, Alicante, Spain, [email protected], [email protected] 3 Department of Software and Computing Systems, Polytechnic University College, University of Alicante, Carretera de San Vicente del Raspeig, s/n, 03690, Alicante, Spain, [email protected] Abstract Mass customisation (MC) is a potential marketing strategy to ensure a competitive advantage in the current business environment that is characterized by global competition, market fragmentation and demanding customers with a tendency in most cases to differentiation and uniqueness. To translate this competitive edge also to the reality of the building construction, the present paper proposes the application of Business Process Management (BPM) strategies and Lean Six Sigma (LSS) philosophy for managing construction sites. The main challenge is to get through the integration and synergy of both an efficient and sustainable management of the construction works by improving performance, and thus, making possible MC in construction projects. With the implementation of tools and principles based on LSS philosophies is intended to reduce the variability derived from the variety of options that involves MC and which directly affects quality and time delivery. All this supported by BPM strategy and its associated technology that will enable the automation of processes, its control and the management of potential changes, and giving the agility to an organisation to adapt itself to the changing environment and responding to unforeseen. Being this agility a key aspect to achieve mass customisation. Keywords BPM, Business Process Management, Lean Six Sigma, Mass customisation, Construction management 529