ZEMCH 2015 - International Conference Proceedings | Page 506
Introduction
In manufacturing, the need for more flexible products has been addressed through the delivery
of mass customized products. In fact, mass customization has been pointed out as an effective
way to achieve high-value added products within short time frames and at relatively low costs
(Davis, 1987; Pine II, 1994). Davis (1987) was one of the pioneers in defining such term, referring to
the strategy of reaching a large number of customers, as in mass production, while providing the
individual treatment of craft production. Nowaday