ZEMCH 2015 - International Conference Proceedings | Page 121

Economical Sustainability : Promoting Economic Growth
Eveline School was established about 25 years ago . The place known as the “ School of Pottery ”, but the original name was “ The Ptah association of pottery training for children from urban and rural areas ” ( Mustafa and Emam , 2013 ). In Egyptian mythology , Ptah is the demiurge of Memphis , god of craftsmen and architects . The school was a nucleus of a new economic activity and the pottery industry was flourished in the village and became a source of income beside agriculture and reduced the unemployment rates . The school is responsible for marketing the products and the manufacturer gets 33 % of the revenue . The selling rates are medium throughout the year except during the pottery festival in November . There no division of labor in pottery works , everyone is working and each worker is responsible on his products from the beginning until it is ready to be showed ( Mustafa and Emam 2013 ). Another economic direction was introduced when some visitors proposed to establish a place where writers and artists can stay in the village ( Mustafa and Emam 2013 ). Zad El-Musafer was the first eco-lodge in Tunis followed by Sobek and Zelal El-Nakheil . The environmental accommodation became an attraction and has contributed to the recruitment of young graduates from the village . At the end , the booming of the tourism activities led to the prosperity of the village economy .
Social Sustainability : Social Development and Equity
Residents does not exceed 4 thousand people work in agriculture , fishing in Lake Qaroun , pottery and some art crafts from palm fronds . Residents are four types :
• Permanent residents and they do not exceed five families .
• The foreign workers , translators , artists and painters , and they spend the whole winter working in the village and they return to their countries with the beginning of the summer to present what they have produced for publishing , exhibitions , etc .
• The visitors on the weekly holidays and public holidays .
• Those who bought houses and left them closed they do not come at all .
Evelyn had a huge impact on the rural community , beside her pottery workshop , she has helped many people to establish their own independent pottery industry workshops . Mahmoud El-Sharif says : “ For more than 20 years , all of us in the village have learned at Madame Eveline workshop , she transformed the youth into creative artists . During our education she focused on values and principles of love and compassion and how to rely on ourselves . After many years , she helped us in establishing international exhibitions in different countries ” ( El-Galy 2014 ).
Even children of Tunis are very sensitive to beauty and arts as Eveline trained them to be inspired by the nature around them . Now they became very talented youth participating in international exhibitions to present their special products ( Mustafa and Emam 2013 ). It is important to mention that gender equality is promoted in the village , women also have their own business and they have their independent workshops and exhibition beside their role as housekeepers . Eveline lived 10 years in the village without electricity , water or even TV , now there is a huge Improvement of the quality of basic public services from electricity , fresh water network and good sanitation system to telecommunications in order to fulfill the very basic needs of the residents and visitors .
In a building with a distinctive Dome of the mud in the center of a green area surrounded by tall trees , the caricature paintings published in various newspapers and publications in Egypt are lined
Integrating tourism with rural sustainable development in Egypt : case study of Fayoum Oasis 119