Economical Sustainability: Promoting Economic Growth
Eveline School was established about 25 years ago. The place known as the“ School of Pottery”, but the original name was“ The Ptah association of pottery training for children from urban and rural areas”( Mustafa and Emam, 2013). In Egyptian mythology, Ptah is the demiurge of Memphis, god of craftsmen and architects. The school was a nucleus of a new economic activity and the pottery industry was flourished in the village and became a source of income beside agriculture and reduced the unemployment rates. The school is responsible for marketing the products and the manufacturer gets 33 % of the revenue. The selling rates are medium throughout the year except during the pottery festival in November. There no division of labor in pottery works, everyone is working and each worker is responsible on his products from the beginning until it is ready to be showed( Mustafa and Emam 2013). Another economic direction was introduced when some visitors proposed to establish a place where writers and artists can stay in the village( Mustafa and Emam 2013). Zad El-Musafer was the first eco-lodge in Tunis followed by Sobek and Zelal El-Nakheil. The environmental accommodation became an attraction and has contributed to the recruitment of young graduates from the village. At the end, the booming of the tourism activities led to the prosperity of the village economy.
Social Sustainability: Social Development and Equity
Residents does not exceed 4 thousand people work in agriculture, fishing in Lake Qaroun, pottery and some art crafts from palm fronds. Residents are four types:
• Permanent residents and they do not exceed five families.
• The foreign workers, translators, artists and painters, and they spend the whole winter working in the village and they return to their countries with the beginning of the summer to present what they have produced for publishing, exhibitions, etc.
• The visitors on the weekly holidays and public holidays.
• Those who bought houses and left them closed they do not come at all.
Evelyn had a huge impact on the rural community, beside her pottery workshop, she has helped many people to establish their own independent pottery industry workshops. Mahmoud El-Sharif says:“ For more than 20 years, all of us in the village have learned at Madame Eveline workshop, she transformed the youth into creative artists. During our education she focused on values and principles of love and compassion and how to rely on ourselves. After many years, she helped us in establishing international exhibitions in different countries”( El-Galy 2014).
Even children of Tunis are very sensitive to beauty and arts as Eveline trained them to be inspired by the nature around them. Now they became very talented youth participating in international exhibitions to present their special products( Mustafa and Emam 2013). It is important to mention that gender equality is promoted in the village, women also have their own business and they have their independent workshops and exhibition beside their role as housekeepers. Eveline lived 10 years in the village without electricity, water or even TV, now there is a huge Improvement of the quality of basic public services from electricity, fresh water network and good sanitation system to telecommunications in order to fulfill the very basic needs of the residents and visitors.
In a building with a distinctive Dome of the mud in the center of a green area surrounded by tall trees, the caricature paintings published in various newspapers and publications in Egypt are lined
Integrating tourism with rural sustainable development in Egypt: case study of Fayoum Oasis 119