ZEMCH 2015 - International Conference Proceedings | Page 53

(Source: Authors)
As shown Figure 2, the numbers of new PV installations have waned since 2012, and one possible cause is the reduced feed-in tariffs rates, leading to extended payback periods and reduced
upfront rebates to offset installation capital costs. However, if there is a market demand for such
technologies from home buyers, then this should be observed in marketing campaigns as real
estate agents would be keen to promote these technologies if they perceive a buyer demand.

(Source: Authors)

Marketing and advertising housing
When real estate agents advertise housing for sale or lease, it is important to promote the most
attractive characteristics to potential buyers as means of creating enquiry. Whilst acting in the
best interests of their client, usually the seller, the role of the real estate agent is central to the

Measuring and predicting acceptance for photovoltaic technologies in Melbourne Victoria

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