ZEMCH 2015 - International Conference Proceedings

to prevent harm to the environment by reducing, reusing and recycling used materials; and supporting scientific and technical cooperation on sustainability to develop the study of ecological sustainability. The third value is the social and economic justice. It is everyone’s right to have clean water, clean air, food security, and shelter; institutions must promote for human development in addition to financial organizations. The fourth value is democracy, non-violence and peace: all involved institutions should participate in decision making and have access to justice, to support local, regional and global civil society and protect freedom; schools are involved as well by educating the young generation and preparing them to contribute in sustainable development and teaching them respect to all living beings and avoiding violence. Earth charter can be an inspiration and a reference for business, researches and decision making; it can be an educational instrument for the young generation. Expected Solutions After reviewing literature and analyzing different studies that have a similar approach of this study, the following solutions have been suggested accordingly with Dubai Plan’s themes and aims. This sustainability package has been suggested for the social aspect (the Society): Integrating Media Tools at the Right Areas The technology nowadays helps the government to reach everyone, launching social media flat form in the right place where people can enrich Dubai vision with their ideas and enhance awareness of sustainability. It g ives an opportunity of interaction between people and their surroundings with engagement of mobility and Wi-Fi technology; the government is now able to connect with people at any place in addition to the architectural surfaces that can be used for social engagement. Wireless technology offers unlimited destination, designers can be creative to integrate media methods into human life. Therefore the following methods have been further suggested that can be applicable to increase awareness about sustainability in the society: • Visual activities: mapping and scenario planning is an attractive method to link with people and deliver a message by a play. • Mobile social network: using robots is one of the latest media methods to allow people to see the sense of the city. • Interactive urban screens/ foursquare. • Exchange information over radio waves • Touch screens as an urban-technological imaginary • Integration of social media network (face book/twitter and LinkedIn) to create organizational accounts to connect people locally and on an international scale to focus on major issues to discuss about sustainability, and give a platform for people to interact and share their thoughts. These designs will allow people to visualize the future that we are aiming for. It is important to develop new concepts to attract people attention and present sustainability in innovative way, the relationship between people, technology and the environment is going much further and reaching to a great impact on the society. Sustainability must be put at the heart of people’s agenda and cooperate to build a sustainable world, this can happen by cooperate activities; social media is a tool to reflect how people operate towards the future and encourage others to follow and do a step towards a greener life. The challenge related to integrating media tools is making information uptake easier for consumers which can be 30 seconds radio show or a screen slot or printed poster to avoid information overload, and present sustainability to people in the most attractive method. 40 ZEMCH 2015 | International Conference | Bari - Lecce, Italy

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