ZEMCH 2015 - International Conference Proceedings | Page 366

The considerable expectation for good companies is to sustain a quality relation with its local
community. When performing any kind of activities, plans, programmes or events, the community should be considered and the impact of the stated elements should be measured.
In the study, both stakeholder engagement and Corporate Social Responsibility strategic framework have been discussed as part of the approach adopted in this research.

Approach and Methodology
This research intends to explain the importance of Corporate Social Responsibility in the context
of business organisations. The research will be based on a case study of the BAM Group. The main
objectives comprise as follow:
1. To appraise BAM group Corporate Social Responsibility strategy and activities that has been
adopted for application of the strategy.
2. To assess the adequacy of BAM Corporate Social Responsibility strategy.
3. To recommend ways to improve the BAM Corporate Social Responsibility strategies and practices.
The following are the main research questions in order to cover the above objectives:
• What are the Corporate Social Responsibility activities and strategies carried out by BAM?
• How effective are those Corporate Social Responsibility strategies and practices followed by
BAM?
• How can BAM improve its Corporate Social Responsibilities?
In terms of stakeholder engagement, companies have elevated their systems to have effective
communication with stakeholder’s relations. Firms that believe in the necessity of Corporate Social Responsibility proficient completion needs to have the Corporate Social Responsibility actions executed by qualified personals specialised for the performance and do not convey on the
theoretical basis only and effectively structure a plan along with qualified personnel for the mission (Figure 4).

Figure 4: Reconstructed Stakeholder Model (Freeman, 2003)

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ZEMCH 2015 | International Conference | Bari - Lecce, Italy