Introduction
Here you may find some basic and important guidelines for NGO ’ s concerning the visuals and texts they use in promoting their principles . Our approach is focused mainly on eliminating gender stereotypes , inequality , and related issues in communication with the audience . Taking these guidelines into consideration will be helpful for gender equality promotion and further successful cooperation and development .
Using Visuals in an Appropriate Way Images give more specific information to the subject and create a visual support of the text . They may act as an attraction point for the message but also should refrain from reinforcing gender stereotypes or inequality issues . Attractive and informative images should be selected in that way in order not to cause a provocation , discrimination , or gender stereotypes .
Using the Key Elements of Texts Play a Crucial Role in Spreading the Message We suggest choosing the titles that give a direct logical connection with the story . The captions on photos ( visuals ) should emphasize and enrich the information given on the image and thus to give the audience a better chance to understand the story . We recommend supporting the idea of gender equality by excluding generalization of issues and also clarifying the terminology by explaining the meaning of certain words which will educate and enlighten the audience .
Always Keep the Gender Balance in Mind We ask you to take into consideration the continuous spectrum of gender and suggest emphasizing the balance no matter of the message in the topic . We recommend avoiding emotional content , personal judgments and biased approach that lead to promoting gender stereotypes . Additionally , we suggest paying attention to gendered vocabulary in copywriting to avoid spreading stereotypes ( depending on the characteristics of a certain language ).
Authors ; Diana Dubynska , Jakob Jungreithmeir , Maria Tesliuk , Tamar Mindiashvili , Zurabi Balanchivadze
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