Weaknesses
Clothing sizes are in XS-L making it hard to customers to find their size
As the turnover of stock they could miss out on sales as customers aren't quick enough to see product
As they tend to deliver trend items before their competitors customers there is a risk of selling it too early so the customer isn't ready for the trend
They don’t advertise their collections through mainstream media e.g. magazines, television, billboards etc.
Zara are know for stocking limited quantities on their products, this could mean they miss out on sales
Earlier in the year Zara was accused of copying artists designs
Threats
Movements in the economy could increase costs and minimise profit margins
Designers coming out with ‘see now buy now’ strategy could make it harder to bring out product that customers want
Current terrorism threats could cause issues in the countries they source from such as Turkey
Customers choosing budget retailers such as Primark due to their more competitive pricing
Allegations of retailers such as ASOS exploiting their workers, this could happen to zara and damage their brand
Risk in prices increasing after Brexit talks