Strengths
Zara create around 500 designs each month, this quick turnover of stock means customers are always offered something different
Can respond to trends quickly with integrated supply chain
Active on most social media platforms e.g. instagram, twitter etc.
Offers high end designer inspired clothing for a more affordable price
Known for their great quality
Through their integrated supply chain it is easier for them to solve issues that arise
Participated in black Friday which boosted their sales
Easily accessible through their own app (which is also available on apples iwatch)
Has outperformed competitors such as H&M
Their clothing is worn by celebrities (their white jacket was worn by Kate Middleton on their Canadian tour)
On track to wiping out hazardous chemicals through their supply chain by 2020
Quick turnover of stock will mean customer will more likely to buy it in fear of it not being there th next time they visit the store
Launch of genderless range
Launch of ‘join life’ collection with is made from exclusively sustainable materials
SWOT analysis