A GAME-CHANGER: IMMERSIVE SPORTS
EXPERIENCES POWERED BY 5G
For fans, and athletes alike, leading technologies enrich
the sporting experience, bringing people closer to the ac-
tion, and creating new immersive ways to showcase the
commitment, excitement, and teamwork of sports.
The television and media entertainment experience
has evolved tremendously over the past hundred years.
Watching sports went from the stadium to being broad-
cast on TV to millions of viewers around the world. Then
smartphones came and added some extra complexity,
then tablets, YouTube and other on-demand services.
Each new generation of viewers bring more emotional,
social and explorative methods with which to watch
content, in increasingly immersive and personalized
ways. Through the evolution of technology, we can push boundaries and take the
consumer to the heart of the game itself.
This is where 5G can be a vital tool for the sports sector, as it seeks to re-invent the fan experi-
ence at home and at the sports arena. Sporting events could better serve both the traveling
fan attending every game in person and the die-hard fan catching the game remotely.
Through live-streaming video, mixed reality experiences and real-time access to infor-
mation about the game, the next generation in mobile wireless technology can create
an enhanced experience, reinventing how fans participate in sports.
At Home
Today’s sports viewing experience at home is driven by a high-quality TV screen, with
smartphones and tablets as companions or “second screens.” Fans are looking for new
ways to connect to the sporting experience digitally.
Ericsson signed a multi-year agreement with Zain to deploy 5G in the Kingdom
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