YVEL MAGAZINE VOLUME 2 Apr. 2014 | Page 6

Cultivating Beauty For More Than 25 Years Founded in 1986 by husband and wife team Orna na a and Isaac Levy, the Yvel jewelry brand has flourished ed d over the last two and half decades, blossoming from a small start-up firm to an international success. “While 2011 marked our exciting 25th Anniversary at Yvel,” says Orna Levy, co-founder of the Yvel brand, “my family has been in the pearl business for the last century. Yvel is a natural progression of the pearl passion that is in my blood line. I am regularly delighted by the remarkable loyalty of our customers – they are the real reason that Yvel continues to succeed, and we are grateful to each and every one of them.” In 1986, Orna and Isaac Levy had a dream, well supported by their combined passion for the natural beauty of baroque pearls. Orna’s family had been in the pearl jewelry business for over one hundred years, and Orna fondly recalls growing up playing with pearls. She developed a keen eye for quality, and her husband Isaac developed a distinctive taste for unusual colors and shapes of pearls. When the Levy team combined their passions and unique skill sets to create an innovative and beautiful pearl necklace on a mattress one day, the Yvel vision was born. From an initial investment of $2,000 and an invaluable devotion to the beauty of Mother Nature’s most organic treasure, Yvel began to build an exotic and exciting line of high end pearl jewelry, which is now sold around the globe. From a two person team to a 100 employee design center in Jerusalem, Yvel has expanded to reach new heights in pearl design, winning an impressive seven ‘best in pearl design’ awards over the years. The Yvel 26th Anniversary season started with just such an award, as Yvel claimed the highly prized ‘best in pearl design’ award at the Centurion Jewelry Show in February 2013 marking the third year in a row that Yvel has won this prestigious honor. A large Fresh Water baroque pearl pendant with swirling white diamonds set in a hand-made 18K gold chain took the top honor at the first important jewelry show of the year. The Yvel family also started their 25th Anniversary season with an impressive philanthropic effort - co-founding, organizing and opening the Megemeria School of Jewelry & Art, a unique school cho ool for the study of jewelry craftsmanship nsh nship which directly benefits Ethiopian Jewish ewish immigrants to Israel. “The opportunity to give back to the o Israeli community,” says Isaac Levy “is a personal passion for me. The international success of Yvel has enabled abled Orna and me to create a powerful, erful, positive and enduring impact on the lives of these Ethiopian immigrants. We are e eternally grateful to all Yvel supporters orters world-wide who have helped us make this dream into a reality.” This unique school is part of Yvel’s newly built Design Center, a 50,000 ,000 sq. f. facility, located along the winding nding road to Jerusalem in a former winery. nery. This beautifully renovated facility is a noteworthy ‘must see’ on any tourist ourist ris st itinerary while visiting Israel. Scan to view the full Yvel movie