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Masada Wearing
Megemeria
As a part of Orna and Isaac Levy’s shared commitment, together with Mr. Stef Wertheimer, to assist Israel’s Ethiopian
community and the graduates of the Megemeria School,
the two parties have joined together to launch the first
Megemeria boutique in Israel.
The boutique will present the unique ethnic jewelry collections of the Megemeria School graduates.
Masada is a rugged natural fortress, of
majestic beauty, in the Judaean Desert
overlooking the Dead Sea. It is a symbol
of the ancient kingdom of Israel, its
violent destruction and the last stand of
Jewish patriots in the face of the Roman
army, in 73 A.D. It was built as a palace
complex, in the classic style of the early
Roman Empire, by Herod the Great,
King of Judaea, (reigned 37 – 4 B.C.).
The camps, fortifications and attack ramp
that encircle the monument constitute
the most complete Roman siege works
surviving to the present day.
The goal of the Megemeria boutique is to help the graduates sell and promote their creations and secure their
financial future.
All proceeds from jewelry sales will be channeled back to
the Megemeria company to fund and ensure the ongoing
operation of the school.
The first Megemeria boutique was symbolically established
at Masada. This historical site represents the courage and
conviction of the people of Israel to maintain their spirit of
freedom and justice.
The Levy’s, along with Mr. Wertheimer, could not find a
better location to express this same determination as characterized by Israel’s needy, yet proud and determined new
immigrant community.