THREE-DIMENSIONAL SOCIAL MEDIA VIDEOS AMP CAPITAL SHOPPING CENTRES SYDNEY, AUSTRALIA

APM JETSO APPS APM HONG KONG

MANAGEMENT COMPANY: KAI SHING MANAGEMENT SERVICES LIMITED OWNER: SUN HUNG KAI REAL ESTATE AGENCY LIMITED

FESTIVAL WALK‘ U CARD APP’ CAMPAIGN 2014 FESTIVAL WALK HONG KONG

MANAGEMENT COMPANY: MAPLETREE GREATER CHINA PROPERTY MANAGEMENT LIMITED OWNER: MAPLETREE GREATER CHINA COMMERCIAL TRUST

JOY CITY TRAFFIC SIMULATION AND FORECAST SYSTEM JOY CITY BEIJING, CHINA

OWNER / MANAGEMENT COMPANY: COFCO LAND LIMITED

LANDMARK NORTH –‘ CREATE NEW MODE OF WECHAT LIFE’ LANDMARK NORTH HONG KONG, HONG KONG

MANAGEMENT COMPANY: KAI SHING MANAGEMENT SERVICES LIMITED OWNER: SUN HUNG KAI PROPERTIES

AMP Capital Shopping Centres used multidimensional technology to create a series of short, threedimensional videos promoting their core principles for use on their social media channels.

apm’ s‘ Jetso Apps’ utilises iBeacon technology to track and reward smartphone users, and direct them to specific mall locations. This is combined with a Facebook app that promotes online giveaways redeemable in the centre.

Festival Walk’ s‘ U Card App’ was specifically developed to innovatively target a neighbouring student market. The multitiered campaign incorporates technology, social media and public relations to reach the traditionally elusive youth market segment, resulting in significant traffic and sales revenue increases.

Joy City’ s big data forecast system simulates and calculates traffic distribution of brand layout plans at the drawing stage, thereby identifying problems and offering optimisation and adjustment solutions.

Landmark North in collaboration with the WeChat platform launched its‘ WeChat Life’ app, bringing added convenience to mobile device users, whilst providing a channel to relay retailer promotions.

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