Yusef Ramelize Portfolio | Page 24

2015 Asia Pacific Shopping Center Awards AWARD CATEGORIES TRADITIONAL MARKETING Advertising: Strategic communications that advertise a shopping centre or company to its target market(s). This may include efforts in a single medium or those in a multimedia series or campaign. MARKETING DESIGN RETAIL AWARDS Business-to-Business (B2B): Marketing communications initiated by a shopping centre and directed to other businesses (not consumers), such as retailers, specialty retailers, trade groups, investors, suppliers or other targeted commercial interests. Cause Related Marketing: A single or ongoing event, programme or project that primarily benefits a charitable or community need, interest or cause. Emerging Digital Technology: The most current and innovative use of website, mobile, interactive or any other online component that creates a brand experience. Grand Opening, Expansion & Renovation: A comprehensive marketing campaign intended to introduce or reposition a new, expanded or renovated shopping centre. Integrated Digital Campaigns: Programmes consisting of an integrated online, digital or social media campaign executed as a significant component of an inmall event or sales promotion. Marketing Positioning and Brand Awareness: This category is for sustained and consistent marketing campaigns that contain multiple integrated elements that are implemented to position an overall centre or a merchandise category within a centre to its target audience. Public Relations & Events: A planned public relations programme, event or initiative intended to primarily benefit the commercial interests of a shopping centre or company. DESIGN & DEVELOPMENT The Design and Development category recognises retail properties for their overall design qualities and creativity in development, through renovation or expansion of an existing property or in innovative design of a new retail project. RETAIL This Retail Store Design category recognises how professional store design contributes to the success of the retail industry and the Retail Design Concept category recognises innovative and creative new retail concepts. ICSC Asia 138 Cecil Street #08-02 Cecil Court Singapore 069538 Tel: [phone] Fax: [phone] Email: [email protected] ICSC China #31-08, China World Office 1 No. 1 Jian Guo Men Wai Avenue Beijing 100004 CHINA International Council of Shopping Centers, Inc. 1221 Avenue of the Americas 41st Floor New York, New York 10020-1099 USA Tel: [phone], ext 105 Fax: [phone] Email: [email protected] Tel: [phone] Fax: [phone] Email: [email protected]