THE BALVENIE CRAFT FAIR & WINTER PICNIC STRAND ARCADE SYDNEY, AUSTRALIA |
MANAGEMENT COMPANY: IPOH MANAGEMENT SERVICES PTY LTD OWNER: GIC REAL ESTATE |
HOOPS OF HOPE SUNWAY PYRAMID SHOPPING MALL BANDAR SUNWAY, MALAYSIA |
MANAGEMENT COMPANY: SUNWAY REIT MANAGEMENT SDN BHD OWNER: RHB TRUSTEES BERHAD |
THE SHOPPES LUXURY RE- LAUNCH: DISCOVER YOUR KEY TO A WORLD OF LUXURY THE SHOPPES AT MARINA BAY SANDS SINGAPORE |
MANAGEMENT COMPANY: THE SHOPPES AT MARINA BAY SANDS OWNER: LAS VEGAS SANDS CORPORATION |
V CITY X MINI CREAM WORLD CUP CARNIVAL V CITY HONG KONG
MANAGEMENT COMPANY: KAI SHING MANAGEMENT SERVICES LTD. OWNER: SUN HUNG KAI PROPERTIES
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The Strand implemented a food strategy to highlight the centre’ s enhanced provider offer. The Balvenie Craft Fair & Winter Picnic, was strategically designed to drive PR, sales and awareness. The fourday event activated a European food market across three levels inviting customers to‘ curate their own winter picnic’ across nine food stalls, then enjoy from a picnic seating area created for the event in addition to participate in master classes held hourly. |
Sunway Pyramid’ s‘ A Hoopful Christmas’ embraced the spirit of giving. Draped with red velvet curtains and adorned with bright lights, a wishing booth appeared mysteriously in the centre for 10 days, giving shoppers the opportunity to wish for a gift for their loved ones without knowing if their wishes could come true. Travelling over thousands of kilometres, the Hoopful Christmas crew carried with them meaningful gifts of hope, surprising many with the heartfelt festive wishes from their loved ones. |
To celebrate the completion of a major remix and renovation, The Shoppes at Marina Bay Sands hosted a grand one-night-only re-launch event to firmly consolidate the centre’ s iconic positioing as a premier shopping destination. The event showcased iconic elements of the centre’ s mix at unique outposts that guests discovered at an array of locations throughout the centre. |
V city’ s 2014 World Cup Campaign provided an easily accessible location for youngsters and customers with limited resources to enjoy live broadcasts of the FIFA World Cup games for free. To capitalise on the additional traffic and celebratory mood of the centre’ s visitors during the World Cup, outpost, events, competitions and interactive games were staged to enhance the event’ s appeal and customer spending. |