MOMPOWERMENT MAY ABREEZA MALL DAVAO CITY, PHILIPPINES

MANAGEMENT COMPANY: AYALALAND INC. SUBSIDIARY OWNER: ACCENDO COMMERCIAL CORP.

THE GASTRONOMY FESTIVAL AYALA MALLS MAKATI CITY, PHILIPPINES

BURNSIDE VILLAGE MARKET FEAST BURNSIDE VILLAGE ADELAIDE, AUSTRALIA

OWNER / MANAGEMENT COMPANY: COHEN GROUP

VIVID SYDNEY AT CENTRAL PARK CENTRAL PARK CHIPPENDALE, AUSTRALIA

MANAGEMENT COMPANY: JLL OWNER: FRASERS PROPERTY AUSTRALIA AND SEKISUI HOUSE LTD

MAMBO: 30 YEARS OF SHELF INDULGENCE CENTRAL PARK CHIPPENDALE, AUSTRALIA

MANAGEMENT COMPANY: JLL OWNER: FRASERS PROPERTY AUSTRALIA AND SEKISUI HOUSE LTD

Described as a matriarchal society, the Philippines is one of the top countries in the world where women are more likely to hold key positions in government, business, and civil society. To position Abreeza Mall as the home for female leaders in Davao and a staunch advocate of women’ s rights, a month-long campaign was implemented. The programme used themes of gender equality, maternal health and nutrition in a month-long programme of events and advertising.

Expanding beyond Spain for the first time, Madrid Fusion, one of the biggest food events in the world, was held in Manila in 2015. To reinforce its position as the Philippines’ s premier dining destination, Ayala Malls fully supported the congress through its‘ Gastronomy Festival’ campaign. Complementing Madrid Fusion Manila, this parallel series of events placed the spotlight on the country’ s top chefs, restaurants, and the diverse dining options at Ayala Malls.

The Market Feast event was staged to promote the food retail & food catering merchandise assortment in a unique way and assist local charities.‘ Market Feast’ was an in-centre customer event, using retailer produce to create a four-course meal cooked by a local celebrity chef. A portion of the ticket sales supported local charities. The event created a memorable customer experience as well as PR attention and an increased presence on social media.

Central Park’ s first year of participation in the‘ Vivid Sydney’ night lights event, brought the centre to life with a dynamic light projection show, positioning the centre as a key destination in Sydney. Utilising the mall and its outdoor spaces for night markets, a pop up bar and more delivered strong growth in traffic and sales and PR.

The iconic Australian surf and leisurewear brand Mambo was formed in Sydney in the 1980s and has continued to successfully evolve over the past 3 decades. To celebrate 30 years in business, Central Park utilised a vacant space to exclusively host in Sydney the‘ Mambo: 30 Years of Shelf Indulgence’ exhibition generating exceptional media coverage and positioning the centre as a key cultural destination.

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