5
August 5 – 7, 2015 Hotel Nikko San Francisco San Francisco, CA # ICSCmocial
Opening Session � Nikko Grand Ballroom I & II( 3rd Floor) 9:15 – 10:00 am
Your Time Is Now! Not long ago, we began to hear that brick-and-mortar is a thing of the past and ecommerce was the future. Well, not so fast. Offline retail is going through a vibrant and exciting phase, fuelled by innovation from the start-up communities around the globe. This is a session to educate you on how shopping centers can capitalize on innovation and entrepreneurship in different ways, in capturing audiences from all ages and making the mall an essential destination through events, competitions and programs. We’ ll also explore how retailers are welcoming leadership and intelligence from shopping centers that could give them a competitive edge in an uber digital world.
SPEAKER
Liz Bacelar Founder and President Decoded Fashion New York, NY
@ DecodedLiz
General Session � Nikko Grand Ballroom I & II( 3rd Floor) 10:15 – 11:00 am
The Urban Legend of Social Media Marketing As social marketing evolves into a mandatory effort for brands, the social landscape constantly shifts. Exponential growth has pushed the‘ feeding frenzy’ louder than ever while social powerhouses are aggressively moving to monetize their platforms. With never-ending algorithm changes that diminish organic reach by the day, brands are forced into a paid media corner just to engage the community they have spent the past decade building. As marketers are quickly discovering, there are serious flaws in current social marketing strategies: they are experiencing the death of earned media and it’ s time for brands to rethink how they build engaged communities. In this session, attendees will learn how to socialize their owned properties, apps and events by creating their own, highly engaging social experiences— all without giving up control.
SPEAKER
Jordan Kretchmer Founder and Chief Executive Officer Livefyre San Francisco, CA @ Jkretch