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August 5 – 7, 2015 Hotel Nikko San Francisco San Francisco, CA # ICSCmocial
Roundtable Discussion( continued) � Nikko Grand Ballroom I & II( 3rd Floor) 9:00 – 10:00 am
ROUNDTABLE TOPICS
Table 1
Tips for Creating Engaging Content Leaders: Michelle Davis, Director of Marketing, Northwood Retail, Dallas, TX
Elisabeth Zuerker, Account Supervisor, The Dealey Group, Dallas, TX
Table 2
Mobilizing Brand Ambassadors Leader: Rebecca Hartman, Director of Digital Strategy, North American Properties, Atlanta, GA
Table 3
Best of the Best – U. S. Maxi Winners Leader: Ashlyn W. Booth, CMD, Vice President, Regional Marketing Manager, JLL, Katy, TX
Table 4
Generating Revenue Through Creative Sponsorships Leader: Lisa DeBow, Principal, Cloudburst Advisory Group, Washington, DC
Table 5
How to Demonstrate ROI from Digital Marketing Programs Leader: Tim O’ Connell, Assistant Vice President, Director of Digital Marketing &
Communications, RPAI, Oak Brook IL
Table 6
Latest and Greatest Research Tools Leader: Alan McKeon, President and Chief Executive Officer, Alexander Babbage, Atlanta, GA
Table 7
Understanding Big Data Leader: Brian Lutz, Director- Mobile & Digital Strategies, CBL & Associates Properties, Inc.,
Chattanooga, TN
Table 8
LED Screens: Revenue Generator, Amenity or Both Leader: Ed Wasserman, Daktronics, Calabasas, CA
Table 9
How to Create Great Videos on a Small Budget Leader: Erica N. Boatman-Dixon, CMD, CenterCal Properties, LLC, Oxnard, CA
Table 10
Further Your Reach – for FREE with ICSC Digital Platforms Leader: Sarah Malcolm, Director, Digital Strategy, ICSC, New York, NY