Yusef Ramelize Portfolio | Page 29

The launch of LCBO’s Our Wine Country Ontario boutique provided an opportunity for smaller wineries to elevate the profile of their products and for LCBO customers to learn about Ontario’s wine regions, the appellations, varietals and styles as well as enjoy a unique Ontario wine-shopping experience. Located inside the LCBO’s St. Catharines’ store, Our Wine Country Ontario boutiques offered a customer experience that recreates a visit to wine country. SILVER SILVER Vinifera Toronto, Ontario The Toronto Pearson airport plan developed previously unused airport spaces into restaurants with menus designed by well-known Toronto chefs. One of these is Vinifera, a wine bar featuring wines selected by Master Sommelier John Szabo and a menu designed by concept chef Michael Coury. Its soaring glass façade and use of former passenger hold space revitalised Terminal 1’s International departures area. Spareparts – St. Vital Winnipeg, Alberta Stores less than 1,000 sq. ft. in area The strategy for St. Vital was to create brand continuity while creating a fresh and unique interpretation of the original flagship design concept but reduce the complexity and cost of the supply and installation.. A focus on a clean classic pallet, texture and form were the predominate goals. Lighting was an important element in the store design. The use of vertical space was maximised in order to achieve optimal merchandise display while staying true to the visually clean and minimal esthetic. GOLD SILVER Popino Gatineau, Ontario Originally called “Snacks”, Popino was conceived as a bulk goods store selling candies and sweets. At the completion of the new circus/ carousel inspired design, the impact on the store’s image was as extreme as day and night. Existing customers, new customers, mall owners, leasing representatives, suppliers and just about anyone who walked by the store had positive comments. Flagship BCLC Lotto! Signature Store Burnaby, British Columbia BCLC wanted to evolve the customer experience by creating an inline Flagship Lotto! Signature Store. This store provides an enhanced lottery entertainment experience where you can be a lottery winner through interactive digital experiences. Other key features of the store include promotional areas, seating, electronic access to product and responsible gambling information, a prize payout area, and a full suite of lottery games. Stores between 1,001 and 2,500 sq. ft. in area SILVER LCBO- Our Wine Country Ontario St. Catharines, Ontario ICSC CANADIAN SHOPPING CENTRE AWARDS | 29 | 2014 AWARD WINNERS