Centres more than 1,000,000 sq. ft. of total retail space SILVER
Company SILVER
Spring Spin to Win Metropolis at Metrotown Burnaby, British Columbia
Management Company / Owner: Ivanhoé Cambridge
Metropolis at Metrotown launched the“ Spring Spin to Win” Facebook Contest app. To drive awareness of the contest and Facebook channel, the centre supported it with a multi-channel media campaign that generated 9.3 million gross impressions and 15,599 entries at their in-mall kiosks. The slot-machine styled game proved to be highly addictive with entrants spinning nearly 180,000 times, spending 6.21 minutes on the contest page and growing their Facebook fan base.
GOLD
H & M Facebook Fan Faves Campaign Cadillac Fairview Corporation Limited Toronto, Ontario
The H & M Facebook Fan Faves Campaign details the successful implementation of the first-of-its-kind, co-branded social media campaign. Cadillac Fairview and H & M teamed up to promote the release of H & M’ s new Spring 2014 collection by engaging their Facebook fans with an online contest that integrated both digital and in-store components. By using current principles of social business in its design, CF and H & M engaged followers in featured products, delivering over 3.6 million impressions, reaching over 5 million people, and engaging 18,000 fans while growing sales of H & M’ s new Spring Collection, all for only $ 0.08 per click.
DESIGN & DEVELOPMENT
RENOVATIONS / EXPANSIONS Centres of 150,000 sq. ft. or less of total retail space SILVER
Spring Scratch & Win Metropolis at Metrotown Burnaby, British Columbia
Management Company / Owner: Ivanhoé Cambridge
Metropolis at Metrotown presented the“ Spring Scratch & Win” game. The centre’ s first multi-platform contest app successfully achieved an engagement level of 1.4 million with nearly 10,900 users who shared the contest or redeemed a code 13,000 times and spent on average 8:35 minutes playing the game. Over 47 % of entrants played via their mobile devices or tablet. Metropolis grew its Facebook fanbase to 59,000 during the month-long contest!
Broadmead Village Victoria, British Columbia
Management Company: SDM Realty Advisors Owner: Grosvenor Americas Total Retail Space: 127,834 sq. ft. Number of Stores: 36
Broadmead Village is sophisticated open-air grocery anchored neighbourhood shopping centre. Its $ 8.2 million sustainability-focused renovation has resulted in a high-quality revitalization of the Centre that features upgraded storefronts and signage and an array of exceptional specialty shops and nationally branded stores and services. The central breezeway was revitalised into an interactive public realm with features
ICSC CANADIAN SHOPPING CENTRE AWARDS | 25 | 2014 AWARD WINNERS