SILVER
GRAND OPENING, EXPANSION AND RENOVATION
Centres more than 1,000,000 sq. ft. of total retail space GOLD
Let’ s Make Some Noise! It’ s Gonna Get Loud! Golden Mile Shopping Centre, Southland Mall and Town‘ n’ Country Mall Regina, Saskatchewan
Management Company: Arcturus Realty Corp
To support the JUNO Awards, three Saskatchewan properties aligned themselves through sponsorship of the JUNO Cup hockey game. Southland Mall, Golden Mile Shopping Centre and Town‘ n’ County Mall scored exclusive VIP JUNO experiences, which they awarded through contests that generated over 3,300 entries. They also staged photo opportunities, a Tailgate party and access to the JUNO Cup, engaging a whopping 310,800 shoppers! The centres became the hottest ticket in town with an average increase in shopper traffic of + 16.1 % and + 4.53 % in sales for April 2013.
Mixed Use SILVER
Yours GTC Guildford Town Centre Surrey, British Columbia
Management Company / Owner: Ivanhoé Cambridge
Guildford Town Centre launched a multi-platform“ Yours” advertising campaign combined of out-of-home, television, radio, print, digital media and a rebranded website that generated 35.3 million gross impressions and achieved a record advertising recall of 76 %. PR outreach delivered 28.9 million impressions of additional coverage. Cirque-style entertainment, a $ 52,000 contest giveaway and luxury gift with purchase helped attract 320,000 shoppers, generated $ 14.15 / sq. ft. in expansion retailer sales over the six-day celebration.
SILVER
EAT N’ WIN 10 Dundas East Toronto, Ontario
Management Company: Bentall Kennedy( Canada) LP Owner: 10 Dundas Street Ltd.
10 Dundas East stimulated soft summer food court sales by launching a frequent eater program titled,“ EAT N’ WIN”. Participants got their game card stamped with each $ 5 meal purchased. Once all 5 boxes were stamped, the card became an entry to win a Vespa LX 150cc. They ensured their program didn’ t go stale by serving up additional monthly prizes and“ Instant Win Wednesdays”. Their campaign delivered an incredible 105.3 million gross impressions, June sales increased + 9 %, July + 16.5 % and August a whopping + 26 %.
The First Taste of a New Square One Square One Shopping Centre Mississauga, Ontario
Management Company: Oxford Properties Owner: Oxford Properties and AIMCo.
Recent research findings indicated that the Square One food experience was negatively impacting the overall shopping centre experience. To address this concern, and increase frequency to the food court, Square One set its sights on delivering a new food court experience as part of an $ 84 million dollar interior renovation. Square One needed to launch the new food court with impact and maximizs awareness among key media, influencers and consumers.
ICSC CANADIAN SHOPPING CENTRE AWARDS | 19 | 2014 AWARD WINNERS