MARKETING
CAUSE RELATED MARKETING SILVER
Centres 400,001 to 750,000 sq. ft. of total retail space
CAUSE RELATED MARKETING GOLD
Centres 400,001 to 750,000 sq. ft. of total retail space
Socks from Santa Carlingwood Shopping Centre Ottawa, Ontario
Owner: Ontario Pension Board Management Company: 20 Vic Management Inc.
Inspired by a CBC Radio story, and after shelter inquiries, Carlingwood knew what the homeless people of Ottawa really needed: socks. The drive to provide“ Socks from Santa” was the mission for the holiday-giving campaign to warm more than hearts for the holidays. Carlingwood contacted Ottawa’ s busiest shelters with the“ Socks from Santa” campaign idea and secured participation from five of Ottawa’ s busiest shelters. Sock Overload! Carlingwood made it easy for one person to make a difference and feel the true spirit of the holidays: 2,415 socks were donated! Carlingwood’ s“ Socks for Santa” reminded us all that we should never take a warm pair of socks for granted and that helping meet the primary needs of the homeless is a most worthy way to make a contribution and demonstrate compassion.
OceanWall Hillside Centre Victoria, British Columbia
Owner: Hillside Centre Holdings Inc. Management Company: Bentall Kennedy Canada
Hillside Centre, located in Victoria, unveiled Canada’ s FIRST OceanWall in November 2014 as a means to educate and raise awareness of the conversancy of the Salish Sea that surrounds Vancouver Island. The massive wall, measuring 12 ft. x 7 ft., has been viewed by an estimated 1.8 million shoppers and recorded 134,070 user engagements over a 7-month period. Additionally, Hillside engaged 1,510 shoppers in conversation around ocean conservancy through OceanTalks and themed events. They formed a Sea Rangers Club to educate young ocean lovers, which has 230 active members to date. They generated mass awareness through 41 news stories and 12,195,295 impressions of advertising.
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