Yusef Ramelize Portfolio | Page 20

CATEGORY ONE

Sales Promotion

Santa’ s Cottage
Orion Springfield Central Springfield Central, Australia
Christmas Promotion Campaign
Shanghai IFC mall Shanghai, China
Blossom of Bliss
The Shoppes at Marina Bay Sands Singapore
Chinese New Year 2014
The Shoppes at Four Seasons Taipa, Macau SAR, China
Owner: Mirvac
Management Company: Mirvac Real Estate Pty Ltd.
Orion Springfield Central brought Santa’ s home to life, complete with fireplace, naughty-andnice lists, reindeer‘ family’ photos, tasty treats, and a free programme of family events and promotions.
Owner: Sun Hung Kai Properties Group
Management Company: Sun Hung Kai Business Service( Shanghai) Co., Ltd.
Shanghai IFC’ s Christmas campaign featured a unique castlethemed combination of Christmas decorations and an exhibition of 30‘ Nutcrackers’ on display from museums around the world.
Owner: Las Vegas Sands Corp.
Management Company: Marina Bay Sands
The‘ Blossom of Bliss’ campaign at The Shoppes at Marina Bay Sands, realised year-over-year increases of 16 % in footfall, and centre sales increases of 14.5 % during the highly competitive Chinese New Year season.
Owner / Management Company: Sands Retail
The extensive activities and promotions held incentre at The Shoppes at Four Seasons, attracted impressive numbers of local residents and tourists during the highly competitive CNY retail season.

CATEGORY ONE

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