Public Relations & Events
SILVER
AWARD WINNER
Balloon Chaoyang
Chaoyang Joy City
Beijing, China
Owner: COFCO
Management Company:
Beijing Hong Tai Ji Ye
Real Estate Co., Ltd.
East Point City
“Paper Dramas,
Popular Dreams”
East Point City
Hong Kong
Owner: Sun Hung Kai
Properties
Children’s Theatre
Eastwood Mall
Makati City, Philippines
Owner/Management
Company: Megaworld
Corporation
CATEGORY ONE
Eastwood Mall and Kids
Management Company: Acts Philippines staged
Chaoyang Joy City
Sun Hung Kai Real Estate The Wizard of Oz: An Over
used 500,000 balloons
the Rainbow Children’s
Agency Limited
during their second
Musical and Hansel
annual balloon festival in East Point City’s Hong
and Gretel: A Children’s
celebration of Children’s Kong Comics campaign
Musical, in support of
Day. The imaginative
attracted more than 5.9
Filipino performing arts
event drew unprecedented million visitors to the
and theatre.
traffic and media coverage centre, generating $21.7
to the centre.
million in centre sales, and
media impressions valued
at more than $1.4 million.
12
Nomination for
Traditional Marketing
- Public Relations &
Events
Elante, Chandigarh
Chandigarh, India
Owner: L & T Realty
Management Company:
JLL
With 10 anchors and
more than 200 brands
under one roof, and a
food court with 750 seats,
Elante Chandigarh has
entrenched itself as the
destination for discerning
upper North India
shoppers.