Next GENerosity
Next GENerosity is a campaign established by ICSC’s Next Generation, the future leaders of retail
real estate, to benefit their industry’s charitable organization. Campaign goals were to:
bring this community together in the spirit of philanthropy
cultivate the next wave of industry leaders as volunteers
support the mission of the ICSC Foundation while having fun!
A month of events, networking and philanthropy raised over $13,000
Thank you to all the volunteers, staff and participants who made Next GENerosity a success.
Better World Books
In 2015, nearly $20,000 was donated to the ICSC Foundation thanks to ICSC landlords who hosted
Better World Books drop boxes at their centers. The ICSC Foundation and Better World Books
encourage current and future landlord partners, that host drop boxes for used books, to choose
the ICSC Foundation as their literacy partner of choice. The Foundation receives a portion of the
sales from the books collected.
If your shopping center is interested in hosting a drop box to benefit the ICSC Foundation, contact
[email protected] or visit www.betterworldbooks.com/go/dropbox to learn more.
2015 ICSC Foundation Annual Gala Dinner at RECon
Year after year, the Las Vegas gala dinner proves to be the must-attend networking event—the
place where ICSC members wine and dine their clients, top producers, friends and colleagues,
while enjoying memorable entertainment.
The entertainment instantly transported the audience to a time when Frankie Valli & The
Four Seasons ruled the airwaves. The four gentlemen of Oh What a Night paid homage to the
originals and did not miss a beat. Their sound was unmistakable as they sang crowd favorites
live, such as “Big Girls Don’t Cry,” “Walk Like A Man” and, of course, “Sherry.” The audience
could not help but sway and sing along.
Net proceeds from this event are the lifeblood for the programs the ICSC Foundation is so
proud to fund. The future leaders of our industry thank you, our sponsors and participants for
your annual support.
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