Youtube SEO: How to Win Visitor’s Attention 2018 | Page 2

Another place where you could display and
feature your product to potential customers is
Youtube. Statistics show that Youtube comes
second to Google when we talk about the most
visited site on the web. The video sharing site
enables business owners to advertise their
product clearly and efficiently through videos.
There are a total of 1.3 billion people who use
Youtube, and some 5 billion videos are being
watched every single day.
With all these figures noted, it is clear that
Youtube is a good platform to gain consumers
attention. But just like Google, Youtube also
requires good SEO strategy to be successful.
The task doesn’t end by simply uploading a video
and waiting for favourable result.
Your Youtube video needs optimisation to
establish an online presence. Just like Google,
keywords are essential in optimising your videos.
Understanding how users search for videos on
the platform is the key. One simple yet effective
technique is using the search feature of Youtube
itself. Typing a certain topic on the search bar
gives you suggestions based on how most people
search videos on the site. It appears like auto-
complete suggestions under the bar. You can use
those words as keywords for your videos to
increase the chance of getting a hit from the
visitor’s search query.
It is also advisable to make your video unique
and stand-out from all the other videos in the
category as this will give you an advantage over
competitors.
Create a high-quality video that would easily
attract viewers and satisfy their viewing pleasure.
People would always prefer a video that has crisp
graphics over videos that has low-quality images.
Make sure to create an impacting introduction as
it is where most viewers base their judgement as
to whether or not they will finish the video or not.
The statistic shows that 20 percent of visitors will
leave after 10 seconds if they find it irrelevant or
uninteresting.
Utilise Youtube’s playlist feature because this is
another strategy to retain viewers and showcase
your company’s services by displaying it and
making it visible on the page.
Another technique is to make the video’s
thumbnail intriguing and captivating as this is the
first thing that viewers see whenever they browse
through video results. Therefore, a compelling
thumbnail image is essential to win visitor’s
attention.