‘Red Lipstick Day - the Movement’ is the brain child of social marketing
stylist Jay Kamara-Frederick. The inaugural launch of RLD took place on 11th
November 2013 on social media site Facebook, where it attracted hundreds of
women and men to show their support by posting ‘selfies’ wearing red lipstick
in support of Survivors of sexual violence around the world.
The celebration and acknowledgement of business success, achievement
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