JUUL (pronounced “jewel”)
The most popular e‐cigarette currently is JUUL.
JUUL was introduced into the market in 2017, since
then JUUL has dominated 75% of the e‐cigarette
market. JUULs are manufactured as closed pod systems
and are not intended to be modi ied. 8
JUUL pods
A JUUL pod (the cartridge that contains the e‐liquid) has at least as
much nicotine as a pack of cigarettes (20 cigarettes). 9
Besides nicotine, JUUL pods contain ingredients that we know are
harmful like benzoic acid, glycerol, propylene glycol and other chemicals like natural oils,
extracts, and lavors. 9
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W HY ARE WE WORRIED ABOUT ENDS?
Increased Use Among Youth
Overall tobacco use has increased. The increase can be attributed to the rise in
e‐cigarette use. E‐cigarette use has increased in both high school and middle school
students. 10
According to the Truth Initiative, 47% of young people use JUUL or e‐cigarettes because
their friends use them. 8
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