So this article has explored what occurs in the youth culture of today, however we have not yet determined a purpose for this kind of behaviour. Throughout I have persistently resorted to placing at least some of the blame for arising conflicts on the consumerist culture of today, which, though it affects societies elder generations too, it does seem to have a larger focus on its younger more impressionable demographic. In this modern culture of reliance upon and desire for technology, the youth - who are heavily associated with the rise of technology as they grew up alongside it - tend to be the biggest target for consumerists to sell to. In this case then, ultimately, the purpose of todays youth culture is to buy into consumerism, to spend money and encourage the continued use of social media and technology allowing industries to make more and more money. This culture is enforced at the expense of teenage mental health as it is fuelled by the youths unhealthy need to be perfect, a message spread by advertising and constant bombardment of images of perfection in media forms such as social media, films, TV and so on.
Tackling this conflict is a huge issue as the problem is present at large across entire societies, not merely a few individuals. To illicit change, youths need to alter an entire culture and its values, which is not an easy task. Progress can be seen however, as the youth have started to take it upon themselves to spread messages of kindness, acceptance, equality and to overthrow consumerisms reliance upon self-hatred and judgemental attitudes, by learning to love themselves and each other despite imperfections. For this resistance to be completely successful, an entire society needs to believe in these values above individual perfection. To change everyone’s mind-sets - or at least the majority - seems an impossibly huge task, but the youth endeavour to achieve this goal.
Millennials.