Scene Script Filmed
Arouse interst
Speaker : Additional views and sounds to capture ( e . g ., for voiceover :
Make people care
Speaker : Additional views and sounds :
Offer solution + benefits
Speaker : Additional views and sounds :
Find common ground
Speaker : Additional views and sounds :
State a call to action
Speaker : Additional views and sounds :
Show where it ' s worked
Speaker : Additional views and sounds :
Ending - what next ?
Speaker : Additional views and sounds :
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